Michael Jordan’s 23XI Racing made history last …

[ASFN Admin]

Michael Jordan Can’t Stop Winning: It’s been a wild few months for Michael Jordan. After taking NASCAR to court over monopolistic and anticompetitive practices, which resulted in a settlement that fundamentally changed the economics of the sport for team owners, Michael Jordan’s 23XI Racing made history last weekend, becoming the first team in NASCAR’s 77-year history to win three consecutive races. Insiders have always debated whether MJ could have a tangible impact on NASCAR’s business, since being a team owner is different than being a driver. But with three consecutive wins to start the season (and plenty of on-screen interview time for MJ), NASCAR is off to its strongest start in terms of viewership since 2022. Jordan has routinely said that he isn’t doing this to make money — court documents revealed that MJ has already invested $40 million in 23XI — but let’s see if he can make it four in a row today in Phoenix.

Huddle Up

This article originally appeared on Hoops Hype: Michael Jordan’s 23XI Racing made history last …

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