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When the KPMG Women’s PGA was held at Hazeltine National Golf Club in 2019, the purse was $3.85 million. The total amount of broadcast hours, including studio coverage, was 30.
Seven years later, much has changed.
For this year's event, June 25-28 at Hazeltine, KPMG raised the purse to an historic $13 million, the largest purse in women’s golf history.
Now in its 12th year of sponsoring the event, the purse has increased a total of $10,750,000 since KPMG took over as title sponsor, partnering with the PGA of America and LPGA.
“Progress isn’t a milestone for us,” said Tim Walsh, KPMG U.S. Chair and CEO. “It’s a commitment to raising the bar and our investments follow suit.”
And the TV? Well, it’s up to nearly 100 hours of live, streaming and ancillary coverage across NBC, Golf Channel and Peacock. That’s more than 3x what was available in 2019.
KPMG’s commitment over the past dozen years has pushed the other women’s majors to elevate in a number of areas, most notably money and venues, though an emphasis on technology, player services and the now oft-duplicated women’s leadership summit has been noticed throughout the tour.
KPMG’s technology improvements for 2026 include AI reels that will be delivered directly to players at the end of each round, offering hole-by-hole breakdowns and shot data analysis. Broadcast media will also have access to AI-powered predictive analytics.
The top 100 players in the Race to CME Globe Rankings are in the field in Minnesota, headlined by world No. 1 Nelly Korda, who took a share of third at Hazeltine in 2019. Korda won the first two majors of this season and has the chance to play her way into the LPGA Hall of Fame with a victory this week.
“Stars like Nelly are a growth engine in sports,” said Walsh, “driving fan engagement and lifting the entire ecosystem.”
In the past, featured groups at the KPMG Women’s PGA included one group each for the morning and afternoon wave on Thursday and Friday. This year, two groups will be featured in both the morning and afternoon waves of the first two rounds.
In addition, several caddies will be mic’d up for the broadcast, as seen earlier in the month at the U.S. Women’s Open.
Seven years ago, Australia’s Hannah Green broke through, making her first LPGA victory a major at Hazeltine. In 2029, Hazeltine will become the first U.S. course to host a Ryder Cup for a second time.
It’s exactly the kind of synergy KPMG had in mind when they invested in the LPGA more than decade ago, bringing a vision that has served as a catalyst for change.
This article originally appeared on Golfweek: KPMG Women's PGA purse now $13 million, largest in women's golf history
Continue reading...
Seven years later, much has changed.
For this year's event, June 25-28 at Hazeltine, KPMG raised the purse to an historic $13 million, the largest purse in women’s golf history.
Now in its 12th year of sponsoring the event, the purse has increased a total of $10,750,000 since KPMG took over as title sponsor, partnering with the PGA of America and LPGA.
“Progress isn’t a milestone for us,” said Tim Walsh, KPMG U.S. Chair and CEO. “It’s a commitment to raising the bar and our investments follow suit.”
And the TV? Well, it’s up to nearly 100 hours of live, streaming and ancillary coverage across NBC, Golf Channel and Peacock. That’s more than 3x what was available in 2019.
KPMG’s commitment over the past dozen years has pushed the other women’s majors to elevate in a number of areas, most notably money and venues, though an emphasis on technology, player services and the now oft-duplicated women’s leadership summit has been noticed throughout the tour.
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KPMG’s technology improvements for 2026 include AI reels that will be delivered directly to players at the end of each round, offering hole-by-hole breakdowns and shot data analysis. Broadcast media will also have access to AI-powered predictive analytics.
The top 100 players in the Race to CME Globe Rankings are in the field in Minnesota, headlined by world No. 1 Nelly Korda, who took a share of third at Hazeltine in 2019. Korda won the first two majors of this season and has the chance to play her way into the LPGA Hall of Fame with a victory this week.
“Stars like Nelly are a growth engine in sports,” said Walsh, “driving fan engagement and lifting the entire ecosystem.”
You must be registered for see images
In the past, featured groups at the KPMG Women’s PGA included one group each for the morning and afternoon wave on Thursday and Friday. This year, two groups will be featured in both the morning and afternoon waves of the first two rounds.
In addition, several caddies will be mic’d up for the broadcast, as seen earlier in the month at the U.S. Women’s Open.
Seven years ago, Australia’s Hannah Green broke through, making her first LPGA victory a major at Hazeltine. In 2029, Hazeltine will become the first U.S. course to host a Ryder Cup for a second time.
It’s exactly the kind of synergy KPMG had in mind when they invested in the LPGA more than decade ago, bringing a vision that has served as a catalyst for change.
Last 10 KPMG Women's PGA winners and their earnings
| Year | Player | Earnings |
|---|---|---|
| 2025 | Minjee Lee | $1,800,000 |
| 2024 | Amy Yang | $1,560,000 |
| 2023 | Ruoning Yin | $1,500,000 |
| 2022 | In Gee Chun | $1,350,000 |
| 2021 | Nelly Korda | $675,000 |
| 2020 | Sei Young Kim | $645,000 |
| 2019 | Hannah Green | $577,500 |
| 2018 | Sung Hyun Park | $547,500 |
| 2017 | Danielle Kang | $525,000 |
| 2016 | Brooke Henderson | $525,000 |
This article originally appeared on Golfweek: KPMG Women's PGA purse now $13 million, largest in women's golf history
Continue reading...
