Kentucky’s Otega Oweh inks NIL deal with Buffalo Wild Wings to celebrate game-tying shot vs. Santa Clara

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Following his wild game-tying shot against Santa Clara on Friday, Kentucky guard Otega Oweh landed an NIL deal with Buffalo Wild Wings. The agreement celebrates the highlight-reel shot in the Round of 64.

Oweh’s 32-foot shot came as the buzzer sounded in St. Louis on Friday and capped off a wild sequence. He brought the game to a 70-70 tie before Santa Clara’s Allen Graves hit a three-pointer on the other end to put the Bulldogs ahead, 73-70.

Although Santa Clara coach Herb Sendek tried to call timeout afterward, play continued and Oweh banked in a shot for the ages to send the game to overtime. All told, he had 35 points while leading Kentucky to a thrilling 89-84 win in the first round of the 2026 NCAA Tournament.

One of the top sponsors of March Madness, Buffalo Wild Wings has celebrated some of the tournament’s biggest stars in recent years. The company also signed VCU’sTerrence Hill Jr. to an NIL deal after the Rams pulled off a historic comeback to defeat North Carolina. Now, Oweh is aboard after sending the game to overtime.

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“I sent the game to overtime, so Buffalo Wild Wings hooked me up with their Ultimate Sampler where you can mix and match 4 different apps,” Oweh wrote in his Instagram post. “I picked King’s Hawaiian Cheeseburger Sliders, Mozzarella sticks, Chicken dippers and Onion rings in mine.”

This story will be updated.

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