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Jordon Hudson’s ‘Orchids of Asia’ tee shades Robert Kraft in Bill Belichick saga before Super Bowl 60 originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Jordon Hudson is making headlines again.
This time with a fashion choice that appeared to take a massive shot at Robert Kraft before Super Bowl 60.
The 24-year-old girlfriend of Bill Belichick, was photographed Saturday in Chapel Hill before the UNC-Duke basketball game wearing a T-shirt from Orchids of Asia Day Spa, the Jupiter, Florida massage parlor connected to Robert Kraft.
The incident remains one of the most embarrassing public moments of the billionaire owner’s tenure. The infamous strip mall spa has permanently closed since Kraft's visit.
Hudson stood alongside Belichick during the outing, which marked the couple’s first public appearance since Belichick was passed over for induction into the Pro Football Hall of Fame on his first year of eligibility.
The six-time Super Bowl–winning coach did not receive the 40 of 50 votes required for enshrinement, a decision that sparked widespread criticism across the NFL. Kraft was also up for the Hall, and like Belichick, he will wait to be enshrined in Canton after not receiving enough votes as first-ballot nominee.
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The T-shirt drew immediate attention given Belichick’s long and increasingly tense relationship with Kraft following his departure from the New England Patriots after the 2023 season. Since their split, both men have exchanged public remarks about their time together, including Kraft saying he “took a big risk” hiring Belichick, and Belichick later pushing back against what he characterized as ownership interference.
Hudson has gained a reputation for using fashion and social media to send messages. This week has been no exception. She shared a screenshot of an email from the Hall of Fame stating that her order for three Hall of Fame patches had been canceled due to “unforeseen circumstances,” a post that many viewed as another subtle jab following Belichick’s snub.
More: Former UNC player admits to punching Duke player: 'Thats free licks’
Belichick, 73, is now preparing for his second season as head coach North Carolina. After a 4-8 season, the move has drawn national attention and criticism. He did not comment publicly during Saturday’s appearance and was just there for support.
Hudson’s T-shirt ensured that Belichick’s complicated past with Kraft and his Hall of Fame omission remained part of the Super Bowl 60 conversation.
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