Guy Fieri joins Legacy Motor Club ownership group in 2026

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Guy Fieri is coming to NASCAR. On Thursday, Legacy Motor Club announced that Fieri has joined the NASCAR organization as a strategic owner. The Emmy Award-winning television host, restaurateur, and entrepreneur is one of the most recognizable personalities in American food culture.

Known for building a global brand rooted in food, energy, and authenticity, Fieri brings a perspective that complements LEGACY MOTOR CLUB's evolution into a modern motorsports organization that resonates far beyond the track.

Fieri’s involvement will extend beyond ownership, with plans for collaborative content, fan engagement initiatives, and licensed merchandise that brings together racing, food, and lifestyle culture. Additional details on upcoming activations and collaborative initiatives will be announced throughout the season.

More: How to watch NASCAR live at Sonoma in June 2026, full schedule

This article originally appeared on Motorsports Wire: Guy Fieri joins Legacy Motor Club ownership group in 2026

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