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The new Cleveland Sirens of the WNBA look very different from the city’s NBA team, the Cleveland Cavaliers.
The Sirens’ unveiling saw Cleveland’s new WNBA team lean into royal blue as its primary colour, and a name that pays homage to Lake Erie and Greek mythology.
The maroon and navy Cavaliers look like the opposite of the Sirens, and that was a very intentional decision by the Sirens’ executives.
Cleveland Sirens don’t want to be ‘the Lady Cavaliers’
Cleveland Sirens exec Allison Howard spoke to the media and explained why the Sirens have intentionally tried to distance themselves from the Cavaliers.
“We don’t want to be the Lady Cavaliers, and we don’t want to be a lightning bolt. We need to be very separate and very distinct. We love our Cavaliers, and they’re such an important part of this organisation, but this team exists on the independent side of the Cavaliers.”
She also explained how both franchises are targeting entirely different demographics, citing different eating and purchasing habits as some of the key reasons within their preferred demographics.
Leaning into a unique style as an expansion franchise is very similar to what the Golden State Valkyries did with very different branding from their NBA counterpart, the Warriors.
The same can be said for the New York Liberty having different colours than the city’s NBA franchises, like the Knicks and Nets.
Cleveland Sirens will play their first game in 2028
The Sirens will be the WNBA’s 16th team and will play their first full season in 2028.
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The league is in a rapid yearly expansion phase, with new teams from Detroit and Philadelphia joining in 2029 and 2030, respectively.
The Sirens are majority owned by the Rock Entertainment Group, the same ownership group behind the Cavaliers.
Cavs Governor Dan Gilbert personally owns 50.6% of the Sirens as the single-largest stakeholder in the new franchise.
Despite the shared ownership structure, the Sirens are trying to create a distinctive personality instead of emulating the colours and style of the existing Cavaliers.
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