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Bournemouth are currently viewed as "a great stepping-stone club" but the hierarchy must learn "they can't keep selling their best players and continue to succeed", says The Telegraph's Luke Edwards.
The Cherries will play Europa League football next season under new head coach Marco Rose, after securing a sixth-place Premier League finish.
"Bournemouth play some of the most exciting and easy-on-the-eye football in the league," Edwards said on BBC Radio 5 Live's Football Daily podcast. "What a story it is for them - they were in League Two not so long ago. They are this generation's Wimbledon.
"The one thing in football that talks louder than anything else is that you can love your manager to bits, but if someone offers to double or triple your wages it is hard to turn down.
"That's where Bournemouth are always going to be vulnerable because they will have players that are coveted this summer.
"They can't keep selling their best players and continue to succeed, even though I know they have done it brilliantly [up until now]. I do think there will be a dip next season.
"I don't want to talk in a negative light, but [Eli] Junior Kroupi and Alex Scott could leave. I know for a fact Scott is on a lot of top club's summer shortlists.
"But Bournemouth are brilliant sellers. They know when they sign these players, there will come a point where they have to sell them, but they can also charge absolute top whack for them. It is a great stepping-stone club.
"Even though they are celebrating getting Europa League football, they probably know they are going to lose at least two of their key players this summer - but there will be a plan to replace them.
"That's the difference between well-run football clubs and badly run football clubs."
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