I think if they successfully eliminate the culture of tanking, they will soften up on this stuff. And I think this will succeed in that. If you're not trying to at least make the play in, then you're not going to be rewarded.
After watching a third of the league go out of the way to lose for half the season, they needed to do something.
It's a bit of an overreaction, but I am glad to see them do SOMETHING.
It does screw over some franchises that are so bad that they can't get out of their own way, like the Kings. But, I'd feel bad for any star player who got picked by them anyway.
It also really messes up the Grizzlies, who I think have been setting themselves up for a multi-year-tank, dumping every competent player that have for picks, trying to copy OKC... but, on the same note, screw them. I have no sympathy. I don't want that trash to be rewarded.