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As far as your last statement is concerned, the Bidwill's didn't sell this business when they were barely breaking even every year. Why would they even entertain that thought now that they have a viable NFL franchise?
where in the world do you get the idea that the Bidwills were ever just "barely breaking even every year?" TV contracts and revenue sharing alone put pretty much EVERY team in the black, especially those teams who spend the least amount of money to put garbage products on the field.