The best summer transfer window announcement videos (1/2)

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The best summer transfer window announcement videos (1/2)

Every summer, the transfer market heats up on the field… but also online! Now, clubs are competing in creativity to announce their new signings, turning a simple press release into a true scripted production.

This 2025 transfer window has not escaped the trend, and some presentation videos have made a lasting impression with their originality.

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Sunderland (England)​

Incroyable la vidéo d'annonce à la EAFC de Habib Diarra sur son arrivée à Sunderland !

( habib.diarra.38 sur Instagram )pic.twitter.com/ETKtjx6YnL

— Instant Foot ️ (@lnstantFoot) July 8, 2025

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Toulouse (France)​

Super Mario , the one and only !

Sur les chapeaux de roues, le milieu de terrain slovaque rejoindra le TéFéCé dès l’ouverture du Mercato #Mercatopic.twitter.com/vdYTr3u1Nu

— Toulouse FC (@ToulouseFC) May 22, 2025

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Sevilla (Spain)​

pic.twitter.com/KYpAv3iv1I

— Sevilla FC (@SevillaFC_ENG) September 1, 2025

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Villarreal (Spain)​

Confirmadas las próximas temporadas. pic.twitter.com/N64XQul1lw

— Villarreal CF (@VillarrealCF) July 16, 2025

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Alverca (Portugal)​

André Gomes chega para trancar a baliza

Com apenas 20 anos, já soma um palmarés notável e várias internacionalizações pelas camadas jovens da Seleção Nacional
O novo guarda-redes do FC Alverca chega cedido pelo SL Benfica.
https://t.co/QOGaWP86GUpic.twitter.com/48onWDT6Ra

— FC Alverca (@FCAlverca) July 11, 2025

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Strasbourg (France)​

48°42′24″N, 7°19′29″E

, au coeur du massif vosgien. pic.twitter.com/urB3fobsMz

— Racing Club de Strasbourg Alsace (@RCSA) July 27, 2025

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Kilmarnock (Scotland)​

Introducing a new ̶D̶o̶c̶t̶o̶r̶ signing pic.twitter.com/Hott2d698J

— Kilmarnock FC (@KilmarnockFC) June 10, 2025

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RC Lens (France)​

: Gardien validé, surface protégée.

. ✍#LesLensoispic.twitter.com/OEbGf6jWHb

— Racing Club de Lens (@RCLens) July 4, 2025

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Besiktas (Turkey)​

#LetTheGameBeginpic.twitter.com/E76MTpd6BM

— Beşiktaş JK (@Besiktas) July 3, 2025

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Montpellier (France)​

#MercatoMHSC
trouvons l’Esprit Paillade pic.twitter.com/Wi2Z2hH02l

— MHSC (@MontpellierHSC) July 11, 2025

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Which is your favorite announcement video?

See you very soon for episode 2 of this series!

This article was translated into English by Artificial Intelligence. You can read the original version in here.

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GABRIEL BOUYS - AFP or licensors

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