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Super Bowl commercial cost in 2026: How much money is an ad for Super Bowl 60? originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the Super Bowl has become a holiday for many.
For companies, the most valuable part of the broadcast is what happens in between the game: the commercials. Every year, fans look forward to the spectacles major brands put on, many featuring celebrities or popular songs to make their names stand out.
Of course, these companies have to write big checks to get spots during the big game. Here's how much they have to pay for a commercial in Super Bowl 60.
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How much do Super Bowl commercials cost in 2026?
According to USA Today, the cost for 30 second commercials in the Super Bowl broadcast is approximately $8 million.
Per the publication's Admeter, "the list is nearing 40 brands confirmed in the national run, with Big Game veterans like Pringles, Uber Eats, Anheuser-Busch, WeatherTech, and Hellmann's joining first-time advertisers like Svedka, Rippling and Liquid I.V."
MORE: The 25 best Super Bowl commercials of all time
How much did Super Bowl commercials cost in 2025?
For Super Bowl 59 between the Philadelphia Eagles and Kansas City Chiefs in 2025, the price for a 30-second spot on the national broadcast was $7 million, with some companies paying up to $8 million.
Once again, there is a price increase, which has become a year-on-year trend.
MORE: Who plays the Caveman in the GEICO commercials?
How long are Super Bowl commercials?
The normal super bowl commercial, or at least the standard for companies, is approximately 30 seconds. But, there are ones that range up to a minute or two, along with those on the shorter end.
One example is Budweiser, whose commercial is over a minute for Super Bowl 60.
MORE: History of the Budweiser Clydesdales
First Super Bowl commercial cost
If we go all the way back to the first Super Bowl between the Chiefs and Packers, a commercial cost $37,500.
It was uncommon for companies to advertise during major sporting events, so NBC sold 30-second spots well before. The value has increased almost year-on-year since then, according to superbowlads.com
MORE: Who is Jake from State Farm?
Super Bowl commercial price history
| Year | Price of 30-second commercial |
| 1967 | $37,500 (NBC)/$42,500 (CBS) |
| 1968 | $54,500 |
| 1969 | $55,000 |
| 1970 | $78,200 |
| 1971 | $72,500 |
| 1972 | $86,100 |
| 1973 | $88,100 |
| 1974 | $103,500 |
| 1975 | $107,000 |
| 1976 | $110,000 |
| 1977 | $125,000 |
| 1978 | $162,300 |
| 1979 | $185,000 |
| 1980 | $222,000 |
| 1981 | $275,000 |
| 1982 | $324,300 |
| 1983 | $400,000 |
| 1984 | $368,200 |
| 1985 | $525,000 |
| 1986 | $550,000 |
| 1987 | $600,000 |
| 1988 | $645,500 |
| 1989 | $675,500 |
| 1990 | $700,400 |
| 1991 | $800,000 |
| 1992 | $850,000 |
| 1993 | $850,000 |
| 1994 | $900,000 |
| 1995 | $1,150,000 |
| 1996 | $1,085,000 |
| 1997 | $1,200,000 |
| 1998 | $1,291,100 |
| 1999 | $1,600,000 |
| 2000 | $2,100,000 |
| 2001 | $2,200,000 |
| 2002 | $2,200,000 |
| 2003 | $2,200,000 |
| 2004 | $2,302,200 |
| 2005 | $2,400,000 |
| 2006 | $2,500,000 |
| 2007 | $2,385,365 |
| 2008 | $2,699,963 |
| 2009 | $2,999,960 |
| 2010 | $2,954,010 |
| 2011 | $3,100,000 |
| 2012 | $3,500,000 |
| 2013 | $3,800,000 |
| 2014 | $4,000,000 |
| 2015 | $4,250,000 |
| 2016 | $4,500,000 |
| 2017 | $5,000,000 |
| 2018 | $5,200,000 |
| 2019 | $5,300,000 |
| 2020 | $5,600,000 |
| 2021 | $5,500,000 |
| 2022 | $6,500,000 |
| 2023 | $6,800,000 |
| 2024 | $7,000,000 |
| 2025 | $7,000,000, with some advertisers paying over $8,000,000 |
| 2026 | $8,000,000 |
Source: SuperBowl-ads.com
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