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All Colorado football fans know the hype, publicity, and ultimately revenue the trio of Deion Sanders, Shedeur Sanders and Travis Hunter brought to the program.
Unsurprisingly, that has not stopped since both Sanders and Hunter entered the NFL last year. According to the NFL Players Association's annual report, Sanders earned a record-breaking $17.7 million in group licensing over the 2025 NFL season. In the previous season, Vikings quarterback J.J. McCarthy led all players with $4 million. The previous record was Tom Brady in 2021, when he earned $9.5 million.
Per Front Office Sports, the NFL's group licensing includes "deals with six or more players, the most typical of which are jerseys, trading cards, video games and other collectibles." The amount does not include Sanders' individual sponsorship deals with other companies.
Sanders' Colorado teammate Hunter would have broken the record but settled as the No. 2 earner with $12.8 million going to his name.
Hunter and Sanders were the only two players to surpass $10 million, with the duo blowing superstar Patrick Mahomes' $8 million out of the water.
With Travis Hunter and Shedeur Sanders being tethered to Colorado, their popularity is only beneficial for the program and ultimately the university as a whole. The more Sanders and Hunter are in the spotlight, the more Colorado eyeballs hopefully get drawn to Colorado football.
There is no doubt that Deion Sanders is a catalyst for the monetary success of both of his former players. He is a head coach who consistently preaches good marketing strategy to his team, and that is embodied by having each player wear his social media handle on the back of his practice jersey.
Follow Charlie Strella on X, Threads and Instagram.
Contact/Follow us @BuffaloesWire on X (formerly Twitter) and like our page on Facebook for ongoing coverage of Colorado news, notes and opinions.
This article originally appeared on Buffaloes Wire: Shedeur Sanders earned record-breaking amount in NFLPA licensing
Continue reading...
Unsurprisingly, that has not stopped since both Sanders and Hunter entered the NFL last year. According to the NFL Players Association's annual report, Sanders earned a record-breaking $17.7 million in group licensing over the 2025 NFL season. In the previous season, Vikings quarterback J.J. McCarthy led all players with $4 million. The previous record was Tom Brady in 2021, when he earned $9.5 million.
Where does the money come from
Per Front Office Sports, the NFL's group licensing includes "deals with six or more players, the most typical of which are jerseys, trading cards, video games and other collectibles." The amount does not include Sanders' individual sponsorship deals with other companies.
Travis Hunter was a distant second
Sanders' Colorado teammate Hunter would have broken the record but settled as the No. 2 earner with $12.8 million going to his name.
Hunter and Sanders were the only two players to surpass $10 million, with the duo blowing superstar Patrick Mahomes' $8 million out of the water.
What it means for Colorado
With Travis Hunter and Shedeur Sanders being tethered to Colorado, their popularity is only beneficial for the program and ultimately the university as a whole. The more Sanders and Hunter are in the spotlight, the more Colorado eyeballs hopefully get drawn to Colorado football.
There is no doubt that Deion Sanders is a catalyst for the monetary success of both of his former players. He is a head coach who consistently preaches good marketing strategy to his team, and that is embodied by having each player wear his social media handle on the back of his practice jersey.
Follow Charlie Strella on X, Threads and Instagram.
Contact/Follow us @BuffaloesWire on X (formerly Twitter) and like our page on Facebook for ongoing coverage of Colorado news, notes and opinions.
This article originally appeared on Buffaloes Wire: Shedeur Sanders earned record-breaking amount in NFLPA licensing
Continue reading...
