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Dana White is unfazed by the union of two of the biggest competitors to the Ultimate Fighting Championship.
The UFC CEO addressed the recently announced merger between Most Valuable Promotions and the Professional Fighters League, offering a dismissive response when asked about the future of the the organization.
MVP and PFL revealed that the two companies will be joining forces in a move aimed at reshaping the combat sports landscape. The transition process is expected to take several months, with the new promotion targeting a full launch in 2027. The merged entity plans to stage both boxing and MMA events, although the finer details are yet to be finalized.
Speaking to The Mac Life, White shared his opinion on the merger.
“I don’t know anything about what they’re doing,” White said. “It probably makes sense. When sh*t isn’t working for anybody, we should probably get together. Let’s take two organizations that don’t sell tickets, and nobody watches and let’s merge them together and make a bigger company that we won’t sell tickets to and that nobody will watch.”
The UFC boss reiterated that he does not view PFL or any other MMA promotion as a direct threat to the UFC’s position in the industry.
“Listen, I said this 100 times,” White added. “I don’t look at any of those guys as our competition. We’re in a whole other f*cking stratosphere now. I mean, I’m competing with all the majors. Those guys aren’t my competition. So good luck to them all. I wish them all the best.”
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The UFC CEO addressed the recently announced merger between Most Valuable Promotions and the Professional Fighters League, offering a dismissive response when asked about the future of the the organization.
‘Those guys aren’t my competition’: Dana White dismisses PFL-MVP merger
MVP and PFL revealed that the two companies will be joining forces in a move aimed at reshaping the combat sports landscape. The transition process is expected to take several months, with the new promotion targeting a full launch in 2027. The merged entity plans to stage both boxing and MMA events, although the finer details are yet to be finalized.
Speaking to The Mac Life, White shared his opinion on the merger.
“I don’t know anything about what they’re doing,” White said. “It probably makes sense. When sh*t isn’t working for anybody, we should probably get together. Let’s take two organizations that don’t sell tickets, and nobody watches and let’s merge them together and make a bigger company that we won’t sell tickets to and that nobody will watch.”
The UFC boss reiterated that he does not view PFL or any other MMA promotion as a direct threat to the UFC’s position in the industry.
“Listen, I said this 100 times,” White added. “I don’t look at any of those guys as our competition. We’re in a whole other f*cking stratosphere now. I mean, I’m competing with all the majors. Those guys aren’t my competition. So good luck to them all. I wish them all the best.”
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