Over half of “PTFO’s” YouTube views are in the …

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And it only continues to grow. Since partnering with the Athletic, “PTFO’s” cross-platform following is up 99%, while monthly full-episode consumption is up 161% year over year, according to Meadowlark Media. Over half of “PTFO’s” YouTube views are in the evening, meaning “people are watching it like an evening television show,” states Meadowlark CEO Bimal Kapadia.

Variety.com
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This article originally appeared on Hoops Hype: Over half of “PTFO’s” YouTube views are in the …

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