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Los Colchoneros Blinders: Atleti’s unusual arrival at the Metropolitano
The Metropolitano Stadium experienced a cinematic day this Saturday. Before the match against Getafe, the Atlético de Madrid team, led by Julián Álvarez and Thiago Almada, surprised everyone by arriving escorted by vintage cars and men dressed as the Shelby family gang.
This original staging is part of a commercial agreement with Netflix to promote the movie "The Immortal Man," which premieres on March 20.
An immersive experience at the Metropolitano
The collaboration transformed the red-and-white fortress into 1930s Birmingham. Fans enjoyed a themed Fan Zone, while the VIP boxes were converted into the iconic 'The Garrison Pub.'
The club announced that the highlight of the event will be a light and sound show during halftime, immersing fans in the universe of the series.
Marketing and football for Atleti
Beyond sports, the alliance aims to generate a global impact by taking advantage of the La Liga framework.
"Atleti" not only seeks the three points at home but also aims to lead global trends with an unprecedented advertising campaign in Spanish football.
This article was translated into English by Artificial Intelligence. You can read the original version in here.
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