Irreverence reigns: best transfer window announcements in Europe

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Irreverence reigns: best transfer window announcements in Europe

The 2025 European summer transfer window in the main markets has finally closed, with several blockbuster deals.

But some transfers stand out, sometimes not so much for the quality of the players, but rather for the announcements themselves on social media.

Check out our selection of the most irreverent announcements of this window!

Papu Gómez at Calcio Padova​


When Italians do something, 90% of the time it’s done with style.

When we watch the video of Argentine Papu Gómez presenting himself at Calcio Padova, we wonder why they didn’t make a feature film about it? We would have watched it.

Aubameyang at Marseille​


A storm is brewing in France, and in Marseille that can only mean one thing: after just a year away, Pierre-Emerick Aubameyang is back at the club!

And this announcement, accompanied by a special song for the new signing, truly deserves the spotlight.

Thiago Almada at Olympique Lyon​


How do you fit two "GOATS" into a presentation video? Easy: ask Messi to write a message to Lyon’s new signing, Thiago Almada, saying: "Don’t listen to Cristiano, Ligue 1 is incredible." You can do it!

Lyon announce Thiago Almada’s signing with a cameo from fellow Argentine Nicolás Tagliafico and a “text message” from Lionel Messi:

“Don’t listen to Cristiano, Ligue 1 is incredible.”

One of the best transfer announcements of 2025 so far. pic.twitter.com/Uian7kthNv

— Zach Lowy (@ZachLowy) January 15, 2025

Saúl Ñíguez at Flamengo​


A presentation video in the style of Better Call Saul, if you’re signing Saúl? Seems obvious... and it really happened at Flamengo.

Now we need to watch the series again!

Season 1, Episode 1 pic.twitter.com/x0YoRBNp3m

— Flamengo (@Flamengo_en) July 23, 2025

Ismaël Gharbi at FC Augsburg​


GTA or FCA? It doesn’t matter, as long as it’s in the Bundesliga. Many thanks to FC Augsburg, who really made a splash with the announcement of new signing Gharbi on deadline day.

Fühlt sich fast an wie #FC25-Karrieremodus: Top-Talent Ismaël #Gharbi unterschreibt in Augsburg! ✍️#FCA#Transferpic.twitter.com/h9BqXyngrT

— FC Augsburg (@FCAugsburg) September 1, 2025

Alessio Castro-Montes at Köln​


"Because my reputation is ruined, not 1. FC Köln’s." Oh, Cologne, with this video you won the hearts of all reality show fans and Pietro Lombardi fans. We hope Alessio stays for a long time.

Weil unser Ruf ist net kaputt!

Der 1. FC Köln hast Alessio Castro-Montes verpflichtet. Der 28-jährige Außenbahnspieler kommt vom belgischen Meister Royale Union Saint-Gilloise und hat einen Vertrag bis 2028 unterschrieben.#effzeh#deadlineday#bundesligapic.twitter.com/Xo4G6Qu2as

— 1. FC Köln (@fckoeln) September 1, 2025

Kyle Walker at Burnley​


This isn’t the first time Burnley’s social media department has announced a transfer in an irreverent way. This time, they chose a classic by Lionel—not Messi, but Richie, the famous American singer.

You might not know him, especially if you’re from the Enzos and Valentinas generation, but Hello, your parents certainly do!

Hello, is this the reveal you’re looking for? ☎️ pic.twitter.com/mOWS55CEBj

— Burnley FC (@BurnleyOfficial) July 5, 2025

Tired admin at Bayer!​


Losing almost the entire Bundesliga champion squad and firing the coach after two rounds... Bayer Leverkusen certainly went through tense days during the window!

A call from Fabrizio Romano, however, might help!

Admin is exhausted.

Transfer window: Done. pic.twitter.com/Y89DmPueBq

— Bayer 04 Leverkusen (@bayer04_en) September 1, 2025

De Jong at Porto​


No "here we go" from Fabrizio Romano, or funny little video on social media...

FC Porto announced Luuk de Jong, the Dutch striker with a stint at Barcelona, "out of nowhere"!

❌ No 'HERE WE GO' post
❌ No Ornstein reveal

Luuk de Jong was announced as a surprise new Porto signing live in the stadium with the fans.

( @FCPorto) pic.twitter.com/MEqsFB8Q3e

— Transfer News Live (@DeadlineDayLive) August 4, 2025

Which transfer announcement was your favorite? Tell us in the comments!

This article was translated into English by Artificial Intelligence. You can read the original version in here.



MIGUEL RIOPA - AFP or licensors

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