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Many in the college basketball world overlooked Illinois' Keaton Wagler amidst the hype surrounding the 2025 college basketball freshman class. Wagler is no longer underrated and he's been a major reason why the Fighting Illini have advanced to the Final Four during the 2026 edition of March Madness.
Wagler's draft stock and overall brand has notably grown in the last few months, and a new NIL partnership for Illinois' star guard shows just how far he's come.
Wagler's estimated NIL value sits around $1.5 million, as he's just secured a new deal with TurboTax in the heart of tax season.
Wagler also has NIL agreements with Wendy's, CVS and NBA 2K.
Contact/Follow @College_Wire on X and @College_Wires on Threads. Like our page on Facebook to follow ongoing coverage of college sports news, notes, and opinions.
This article originally appeared on College Sports Wire: Illinois' Keaton Wagler lands new NIL deal before Final Four
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Wagler's draft stock and overall brand has notably grown in the last few months, and a new NIL partnership for Illinois' star guard shows just how far he's come.
Wagler's estimated NIL value sits around $1.5 million, as he's just secured a new deal with TurboTax in the heart of tax season.
Winning goes beyond the court File with @turbotax by April 15th to keep on winning #TurboTaxPartner#MarchMadness#adpic.twitter.com/6hAOxGIdsj
— Keaton Wagler (@KeatonW34) April 1, 2026
Wagler also has NIL agreements with Wendy's, CVS and NBA 2K.
Contact/Follow @College_Wire on X and @College_Wires on Threads. Like our page on Facebook to follow ongoing coverage of college sports news, notes, and opinions.
This article originally appeared on College Sports Wire: Illinois' Keaton Wagler lands new NIL deal before Final Four
Continue reading...