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Cadillac F1, the new Formula 1 team based in Fishers, revealed its first livery in a commercial during Super Bowl LX on Sunday night.
The commercial ran during the fourth quarter and featured the livery, which is white on its left side and black on the right side with TWG branding on each side with its Tommy Hilfiger partnership and Cadillac branding. The commercial was set to a soundtrack that included a monumental moon-landing moment.
Cadillac F1 will become the 11th team on F1's grid. The team is owned by TWG Motorsports, with Michael Andretti being an advisor and Mario Andretti being on the board of directors. Ferrari manufactured the car's engine, as it will until General Motors begins manufacturing the engine in 2029.
Insider: Why Cadillac F1 went with veteran drivers for debut: 'Very clear priorities on this project'
Cadillac F1 joins Haas as the only F1 teams with bases in the United States. Along with the shop in Fishers, Cadillac F1 also has bases in Concord, North Carolina, Warren, Michigan, and Silverstone, England.
F1 veterans Sergio Perez and Valtteri Bottas will drive in the team's inaugural season.
The F1 season begins March 7 with the Australian Grand Prix.
Zion Brown is IndyStar's motorsports reporter. Follow him at@z10nbr0wn. Get IndyStar's motorsports coverage sent directly to your inbox with our Motor Sports newsletter.
This article originally appeared on Indianapolis Star: Cadillac F1 showcases first livery in Super Bowl commercial
Continue reading...
The commercial ran during the fourth quarter and featured the livery, which is white on its left side and black on the right side with TWG branding on each side with its Tommy Hilfiger partnership and Cadillac branding. The commercial was set to a soundtrack that included a monumental moon-landing moment.
Cadillac F1 will become the 11th team on F1's grid. The team is owned by TWG Motorsports, with Michael Andretti being an advisor and Mario Andretti being on the board of directors. Ferrari manufactured the car's engine, as it will until General Motors begins manufacturing the engine in 2029.
Insider: Why Cadillac F1 went with veteran drivers for debut: 'Very clear priorities on this project'
Cadillac F1 joins Haas as the only F1 teams with bases in the United States. Along with the shop in Fishers, Cadillac F1 also has bases in Concord, North Carolina, Warren, Michigan, and Silverstone, England.
F1 veterans Sergio Perez and Valtteri Bottas will drive in the team's inaugural season.
The F1 season begins March 7 with the Australian Grand Prix.
Zion Brown is IndyStar's motorsports reporter. Follow him at@z10nbr0wn. Get IndyStar's motorsports coverage sent directly to your inbox with our Motor Sports newsletter.
This article originally appeared on Indianapolis Star: Cadillac F1 showcases first livery in Super Bowl commercial
Continue reading...
