Dustin Poirier absent from new Bud Light commercial that aired during UFC 329

[ASFN Admin]

Bucking a trend that has become beyond familiar to those that watch the Ultimate Fighting Championship on Paramount+ in the U.S., Dustin Poirier was not featured in Bud Light’s commercials during UFC 329.

Poirier (30-10) was recently arrested at Hartsfield–Jackson Atlanta International Airport for public drunkenness. The former UFC interim lightweight champion threatened to fight and used a racial slur directed at a police officer after being denied permission to board his flight for being intoxicated. He has been charged with a misdemeanor and is currently out on bail.

Poirier subsequently opened up about his mental issues while addressing the incident. “The Diamond” also revealed that he lost a major sponsor and several business deals in the aftermath of his arrest. There were also rumors of Bud Light canceling Poirier’s sponsorship.

Dustin Poirier absent from the latest Bud Light ad​

While Poirier’s official sponsorship status with Bud Light is unknown, he wasn’t in its latest commercial, which aired during the UFC 329 broadcast and featured only Bruce Buffer, unlike previous ad spots from the beverage brand.

Sean Strickland had initially criticized Poirier’s mental health struggles. However, Strickland then apologized to the UFC fan-favorite after claiming to have talked with him and learned more about his mental state. The former middleweight champion had also warned Bud Light against dropping Poirier’s sponsorship.

Sean Strickland just blasted Bud Light after he heard they could drop Dustin Poirier

“That is the most un-American f*cking thing you can do. At his lowest time, you contemplate letting him go? Bud Light, stand by him and help him. That’s f*cking American.” pic.twitter.com/niFXaQ0zEC— Happy Punch (@HappyPunch) July 8, 2026

Bud Light has officially REMOVED Dustin Poirier from their commercial @budlight you made a huge mistake
pic.twitter.com/idCLjugXMrhttps://t.co/MEhGhnFBma— Combat Casuals (@Combat_Casuals) July 12, 2026

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