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The Los Angeles Dodgers have announced a new partnership with S Foods Inc., which will include a special meaty promotion.
The Dodgers will be hosting “Japanese WAGYU Days” from Sept. 4 to Sept. 6 during their home series against the Washington Nationals.
During those games, fans in the Dugout Club will be tasting Kobe Beef and Ozaki Beef, along with other wagyu cuts.
Additionally, the Dodgers will feature the brand on the DodgerVision LED boards and in other digital advertising.
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Apr 1, 2026; Los Angeles, California, USA; Cleveland Guardians players warm up as the NASA’s Artemis II launches from Kennedy Space Center in Florida prior to the game against the Los Angeles Dodgers at Dodger Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
The move marks yet another Japanese sponsor joining the team. The Dodgers have become a hub for Japanese fans and culture, fielding a roster with three pivotal Japanese players and a ton of marketing opportunities for those brands.
Namely, the Dodgers have Shohei Ohtani, a powerhouse in his own right who has a ton of sponsorship money coming through the door.
The Dodgers have already launched a new baseball field-naming rights partner in Uniqlo, which is all over the stadium, while Toyo Tires, Yakult, and Jinro Soyu are also plastered throughout the ballpark.
Considering that Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki are nowhere near done playing and all have long-term commitments with the Dodgers, it is reasonable to assume the organization will continue adding to its Asian sponsor portfolio.
The Dodgers’ new Japanese sponsor
Full Press ReleaseOver three consecutive days, guests in the exclusive Dugout Club will experience pregame tastings featuring Kobe Beef and Ozaki Beef — two of Japan’s most celebrated premium branded beef designations. Tastings will feature Ozaki Beef on September 4, Kobe Beef on September 5, and other Japanese wagyu on September 6. Stadium-wide branding will appear across digital signage and DodgerVision throughout the series.
“We are very happy to announce our partnership with S Foods,” said Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers. “Their tradition of excellence and success resonates with the Dodgers’ own ambitions, and we are pleased to help share the S Foods story to our fans everywhere.”
Headquartered in Nishinomiya, Hyogo Prefecture, S Foods is a leading Japanese meat processing and distribution company with a distinguished track record in premium wagyu. The company is a core member of the Kobe Beef supply chain and has long been committed to promoting Japanese branded beef in international markets. The Japanese Wagyu World Auction, co-organized by S Foods, is an annual event connecting global buyers with Japan’s finest wagyu producers.
“Kobe Beef carries centuries of Japanese craftsmanship in every cut,” said Shinnosuke Murakami, President & CEO, S Foods Inc. “The Tajima cattle of Hyogo Prefecture are the result of generations of meticulous care — a living heritage that very few people outside Japan have had the chance to experience. Partnering with the Los Angeles Dodgers gives us the opportunity to share that story with the world, at one of the greatest stages in American sports.”
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