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Ultimate Fighting Championship CEO Dana White's response to a question during the UFC Belgrade press conference sparked criticism from fans online.
The exchange quickly circulated online, drawing responses from fans, many of whom slammed White for his answer when asked which fight he’s most interested in on the card.
When White was asked which fight on the upcoming Fight Night card he’s most looking forward to ahead of the promotion’s debut in Serbia, the UFC head honcho snapped at the reporter.
“That is a sh*tty question, my friend,” White replied. “I just want a few holy sh*t moments, so hopefully we get a few of those.”
Some fans interpreted White's response as further evidence that he’s no longer as engaged with MMA amidst his growing involvement in other ventures.
“I wish a reporter would flat out ask him why he doesn’t care about the UFC anymore,” one user wrote in response to White’s answer.
“Not sure why he hated the question about his product. He’s putting on a card in Serbia and should be promoting the fighters, arena, city, and building some excitement. Horrible answer,” another user commented.
UFC Belgrade features several key matchups White could’ve chosen to put the spotlight on, including Uros Medic’s homecoming against Daniel Rodriguez in the main event and former champion Jan Blachowicz looking to return to winning ways against the undefeated Navajo Stirling.
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The exchange quickly circulated online, drawing responses from fans, many of whom slammed White for his answer when asked which fight he’s most interested in on the card.
Dana White faces fan backlash after UFC Belgrade media exchange
When White was asked which fight on the upcoming Fight Night card he’s most looking forward to ahead of the promotion’s debut in Serbia, the UFC head honcho snapped at the reporter.
“That is a sh*tty question, my friend,” White replied. “I just want a few holy sh*t moments, so hopefully we get a few of those.”
Some fans interpreted White's response as further evidence that he’s no longer as engaged with MMA amidst his growing involvement in other ventures.
“I wish a reporter would flat out ask him why he doesn’t care about the UFC anymore,” one user wrote in response to White’s answer.
“Not sure why he hated the question about his product. He’s putting on a card in Serbia and should be promoting the fighters, arena, city, and building some excitement. Horrible answer,” another user commented.
UFC Belgrade features several key matchups White could’ve chosen to put the spotlight on, including Uros Medic’s homecoming against Daniel Rodriguez in the main event and former champion Jan Blachowicz looking to return to winning ways against the undefeated Navajo Stirling.
The reporter asked Dana White which fight he's most excited for at UFC Serbia... and he couldn't give an answer.
(Via @ufc ) pic.twitter.com/mkt6J0HKWP— Red Corner MMA (@RedCorner_MMA) July 30, 2026
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