Cowboys' Brian Schottenheimer unveils Dak Prescott, CeeDee Lamb reason for wanting to win Super Bowl

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Cowboys' Brian Schottenheimer unveils Dak Prescott, CeeDee Lamb reason for wanting to win Super Bowl originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.

The Dallas Cowboys have always been the team to claim that it's their year, but end up falling short. Make no mistake, the individual accolades have come naturally to their players and organization, but the chance to win the Super Bowl just has not. For 2026, Coach Brian Schottenheimer wants things to change, not for himself but for his players and everyone else. The head coach outlined that the reason why they are changing a lot of schemes and improving chemistry has to do with immortalizing their players - guys like Dak Prescott, CeeDee Lamb, and Quinnen Williams.

Cowboys' Schottenheimer has Prescott and Lamb reason to aim for Super Bowl win​

30 years, that's how long the Cowboys organization and fans have waited for another Super Bowl victory. Since then, Jerry Jones has revamped their roster and employee structure a couple of times. Dak Prescott has emerged to become a franchise legend, and CeeDee Lamb is also slowly inching toward becoming one of the greatest pass catchers that Texas has seen. In addition, George Pickens and Quinnen Williams are also making names for themselves.

All of these players are the reason why Coach Brian Schottenheimer wants the Cowboys to finally pull off a Super Bowl win. He outlined this desire to finally get over the hump after three decades in his latest appearance on The Twins Take Podcast.

"It's always something I've always dreamed of, you know. I want to win a Super Bowl. I don't want to win it for me. I want to win it for the people under my leadership," he said. "I want to win it for Dak Prescott. I want to win it for CeeDee Lamb, for Quinnen Williams, for your players that put in so much, you know, hard work and the sacrifice that goes into what we do. You know, from us as a coaching staff, it's the hours, it's the mental strain of game planning, but for the players, they put their bodies on the line," the Cowboys head coach declared.

So far, Coach Schottenheimer has built a solid foundation for the Cowboys to work with. In 2025, they had a 44.1% win percentage throughout 16 games while also bearing a 4.6 OSRS to finish second in the NFC East. The biggest challenge has been crafting a lethal Cowboys defense. During their most recent season, they allowed 30.1 points per game, the most by any defense in the NFL. The Cowboys may have just patched up this problem by getting Christian Parker as a defensive coordinator while also acquiring Rashan Gary and Jalen Thompson.

With all that said, the Cowboys' head coach knows their 2026 season will be Super Bowl-or-bust. Coach Schottenheimer also added a more emotional reason for why he wants to finally win. It all revolved around a Cowboys legend - his father, Marty Schottenheimer.

"I make no qualms that that's the goal. The Super Bowl next year is Feb. 14th, 2027. We plan on being there. I've said this from the very beginning," Schottenheimer said, holding back emotions, "when we get our Super Bowl rings, I'll be getting an extra one for my dad," he added.

Will Coach Schottenheimer be able to fulfill Prescott's, Lamb's, Williams', and, more importantly, his dad's wishes? Only time will tell, but there is a very strong reason for the Cowboys to believe this is their best shot after a long wait.

More Cowboys News:​

• Dak Prescott gets positive George Pickens update before Cowboys camp​

• Jerry Jones could trade Cowboys’ shakiest offensive piece to solve linebacker room​

• New free agent addition named Dallas Cowboys' biggest bust candidate for 2026​

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