5 To Watch: The Masters Edition & The Business of the Tournament

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Check Out the 5 to Watch Masters Edition Below:


This week with “The Sports Professor” Rick Horrow features a special edition with five things to watch at The Masters at Augusta National.

Mr. Horrow goes behind the tournament with Amazon.com, Inc. (Nasdaq: AMZN) Video providing two hours of exclusive live coverage before handing it over to CBS and ESPN, and the three primary sponsors with AT&T Inc. (NYSE: T), International Business Machines Corporation (NYSE: IBM), and Mercedes-Benz Group AG (XETRA: MBG.DE) each paying approximately $20 million annually.

“The Sports Professor” also covers how tickets price are increasing every year, the overall economics with the hospitality programs and official merchandise sales with the tournament generating $120 million in economic impact in the Georgia region, and the $25 million a box with winners receiving $4.2 million of the total.

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