He says EuroLeague’s vision, which also includes building a new media platform to house everything from streaming subscriptions, betting, merchandise and ticketing, has been validated by investor interest. It will open its data room to prospective franchisees this week.
“We are very confident, because the market is already buying,” says Bueno, who reports more than 20 franchise bids totalling €1.2bn. “We feel very strong about it, and we’re going to deliver the numbers.” EuroLeague’s new franchises are likely to fetch €50m-€100m each, or around 10 per cent of the price quoted for entry to NBA Europe.
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