I didn't think they'd sell the naming rights before this season would wrap up. I was going to start a petition in the offseason for Purple Mattresses to sponsor the arena so it could officially become the Purple Palace but now we get a Footprint.
Best stadium/arena rights name of all time? The pioneer, the Fabulous Forum in Inglewood, back in the Lakers' prime days. Great Western Bank bought the rights for $1m/year, creating the "Great Western Forum". That name just works for everybody involved. Pretty sure they were the first to sell naming rights, then it caught fire.