Skateboarder Nyjah Huston brings unique brand to Olympics

[ASFN Admin]

On the one hand, skateboarder Nyjah Huston is the quintessential counterculture sports star with a story even the best marketing team could not make up: He spent different parts of his childhood cut off from society, living off the land, perfecting his trade in a family-owned indoor skateboard park. On the other, Huston is as typical a mainstream pitchman as can be: Already teeming with an air of rebellious authenticity, he is debuting a potentially disruptive skateboard brand that figures only to increase visibility for an ever-growing business built around his own personality. As skateboarding makes its Olympic debut, part of that industry's quest to get younger and edgier, this 26-year-old gold medal favorite might very well be the most interesting athlete that the average fan, steeped in the history of legacy sports such as track, gymnastics and swimming, has never heard of heading into the Tokyo Games.

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