You think McBrides year 2 breakout was the result of a scheme change? Rookie TEs dont usually do much and he had a great player in Ertz blocking the receiving TE role. He spent most of 2022 as a purely blocking TE. In 2023 McBrides role was the same until Ertz got hurt, then McBride got opportunities as the receiving TE, was supremely efficient with his opportunities, then earned MORE opportunities.
As McBride proved himself to be elite, he earned an elite target share. Petzing did not make McBride elite by giving him volume, if that were the case he would have terrible efficiency stats, instead, McBride has elite efficiency stats. This isnt analogous to MHJ's situation, WR roles aren't like TE roles.
We gave MHJ 116 targets last year, good for 20th most targets in the league, and he under produced. He gets plenty of targets, a ton more than his efficiency indicates he deserved, we are definitely trying to develop him. He won't move into the elite tier of players like Puka, Naber, Jefferson or Chase until he starts doing extraordinary things with his targets. Those guys are elite because they can make things happen with the ball in their hands, they're not elite because of scheme or volume. Until MHJ starts playing better than McBride he won't get more targets than McBride. 12 targets a game wont magically make him as good as Justin Jefferson.
We aren't running a 1980s offense that never passes. We threw 31.9 passes per game last year, low yes, but not unusually low. Among the offenses that passed less than we did were, Philadelphia, Buffalo, Baltimore, and Green Bay. Do you really think those teams would be better off passing 40 times a game? They have much better QB play than us and they still run more.
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