Keim Time Year 2 Upgrading The Offense

Mitch

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Steve Keim loves this time of year. Every day is spent on scouting and planning. By now one would imagine that he, Jason Licht, Bruce Arians and the coaching staff have made their personnel assessments. They pretty much know which positions they would like to upgrade and each day at this point they are drawing up the various options and mulling over the various scenarios.

Before we take a close look at what Steve Keim is focussed on for 2014. let's remind ourselves of the plan he carried out in 2013.

1. Take care of the QB situation. Let's not forget that there was media speculation that BA&SK would hold on to QB Kevin Kolb. The thinking was that BA could bring out the best in Kolb and why then make another move to try to shore up this all-important aspect of the football team.

Clearly, however, Steve Keim understood the vibes about Kolb in the locker room. The chemistry with Kolb was not right. Darnell Dockett pretty much summarized the whole thing a few weeks back when he said QBs of the past would take a hit and stay down.

In Keim's assessment what the team needed was a major upgrade with regard to the work ethic, leadership and the toughness of the starting QB.

In retrospect, the deal Keim made for Carson Palmer was stunning, not only in what little he had to give up to acquire Palmer, but in signing Palmer to a very reasonable deal that would make both the team and Palmer happy.

Moreover, Keim was able to sign a solid backup QB in Drew Stanton for the same three year duration. Stanton came with supreme knowledge of BA's system and the requisite toughness that Keim was looking for.

What BA had to do is get Palmer ensconced in the system and, more importantly, teach Palmer how to win again. This took a little more time than BA and CP had hoped---but winning 10 games was a wonderful breakthrough and an auspicious sign moving forward.

2. The next highest priority was to upgrade the woeful offensive line. Keim was a guard at NC State, so this was an area that he felt he knew how to solve, given some time and planning.

At LT, the hope was that Levi Brown could return to the form he was displaying the last eight games of the 2012 campaign. BA was talking Brown up for a reason---they knew they needed Brown to step up so they could add key pieces elsewhere. It was a calculated risk that failed. However, Keim was not going to let the failure linger, as he traded the struggling and underachieving Brown to the Steelers, in favor of inserting a late waiver wire pickup in Bradley Sowell.

The gesture itself was a morale booster and it sent a message to the team that highly paid underachievers who do not enhance the chemistry of the team would be tolerated.

At LG, Keim added the player he considered to be the best offensive lineman in the draft in G Jonathan Cooper. Keim had scouted Cooper personally and extremely thoroughly.

As it turned out the decision to keep LG Daryn Colledge was key. The thought would have been to start Colledge at RG, but when Cooper broke his leg in the pre-season, sliding Colledge back to LG was natural and swift.

At C, the hope was that Lyle Sendlein would return to form. Again, this was a calculated risk. Fortunately, this risk was a genuine success, as Sendlein turned in 16 starts and the best grades on the lines, per PFF. For insurance, Keim signed veteran Mike Gibson---a quiet, but good move.

At RG, Keim released the underachieving and oft-injured Adam Snyder and stuck with Daryn Colledge. Good move. Seeing as Colledge is aging and was dinged up quite a bit in recent years, Keim turned around and drafted a second guard in the 4th round in Earl Watford, who brings outstanding physical traits to the position. Keim knew that it was going to take Watford a year or two to assimilate into the NFL, but the plan would allow it. Much to everyone's surprise, when Colledge was switched back to LG, a seemingly long-shot, unheralded, newly signed backup tackle Paul Fanaika was inserted at the position and from day one held his own and was able to stave off Watford for the duration of the season. While Fanaika struggled some at times, he was an upgrade over Snyder.

At RT, it was expected that Bobby Massie would build on his solid second half of the season in 2012. There was even a backup in place in Nate Potter. However, to Keim's credit, he did not stand pat. He was able to sign RT Eric Winston to a bargain one year deal in order to push Massie and have a veteran option at the position. Winston wrested the job away and helped the line become much more physical than in past years. Winston struggled early in pass protection, but steadily improved.

While PFF still graded the Cardinals' offensive line as the worst in the NFL, the reality is that thanks to the strong and persistent coaching it received from Harold Goodwin and Larry Zierlein, and thanks to adjustments BA made in order to compensate for its vulnerabilities, this offensive line became much more physical, much more aggressive and much more cohesive than ones in recent years.

After Bradley Sowell was inserted at LT, the team went 7-2, and while Sowell was bound to struggle, it forced BA and the coaches to make key adjustments. Sowell competed as hard as he could. He was highly motivated. In addition, a key adjustment was to add Bobby Massie in as a blocking TE, which helped to elevate the consistency of the running attack---which, as the season progressed, was the first time in years that we have seen the Cardinals truly emphasize the running game. Down the stretch, there was better pass protection and Carson Palmer was able to pass for well over 300 yards on several occasions.

3. Keim's next task was to straighten out the RB situation. The first decision was to let go of Beanie Wells. The next was to sign UFA RB Rashard Mendenhall. Then, Keim bolstered the depth and talent at the position by drafting Stepfan Taylor in the 5th round and Andre Ellington in the 6th round. There was still hope that Ryan Williams would become a factor---yet Williams knee situation precluded him from doing so. Keim elected to keep Williams on the roster and let him use the year to get healthy and stronger.

Mendenhall gave the team a legitimate starting RB, but it took him a while to start running with authority and to feel confident in his knee. Fumbles were a problem---some at awful times. But, there is no question the Mendenhall we saw at the end of the year was a much better runner than the one we saw the first half of the season. That was aided and abetted by the emergence of Ellington who ran with great body control, shiftiness and burst. Ellington wore down some, but still was worth the price of admission every time he touched the ball. Taylor showed real hard-nosed toughness as both an inside runner and blocker.

4. Lastly, Keim was focused on trying to maximize the receiving talent and production. At WR, Larry Fitzgerald was rejuvenated by the improved coaching and QB play. WR Michael Floyd surpassed the 1,000 yard mark in just his second season and became a legitimate big-play threat. The quest of adding a speed WR fell short, however. Andre Roberts started well and ended well but was invisible during most of the middle to late weeks. The thing about Roberts is that he doesn't play as fast as the team needed him to, and thus was not a consistent deep threat. Ryan Swope didn't make it. Teddy Williams caught one big bomb, but then was injured. Brittan Golden had a couple of chunk yard plays, but was oft-injured.

However, Keim may have found a real diamond in the rough in UCFA Jaron Brown of Clemson. While Brown isn't necessarily a burner, he's am athletic, slippery route runner with solid hands who can challenge the coverage underneath and occasionally over the top. Brown caught a few key third down conversions which speaks to his ability to come through in the clutch.

At TE, the struggles for Rob Housler continued...both on the field and in the whirlpool. Housler still runs sloppy routes and at times has the field awareness of a groundhog in January. Yet, when he did manage to track, catch and hang onto the ball he showed some RAC ability. Jim Dray is quite the opposite---he lacks Housler's speed and length, but he runs sharper, more precise routes and looks back for the ball on time. Jake Ballard was a solid late season addition by Steve Keim as a situational TE. In total the TEs racked up over 700 yards---which seems a little surprising. Imagine what adding an adept pass catcher to the unit might do.

So---let's imagine what Steve Keim is thinking for 2014. Here's what i would speculate:

1. LT---rumor has it that the Cardinals are interested in Brandon Albert. Seeing as LT is atop Keim's priority list, it is highly likely that Albert or possibly Eugene Monroe or Jared Veldheer will be Cardinal by St. Patrick's Day. Veldheer is an interesting prospect because he protected Carson Palmer's blindside in Oakland and Palmer has a good deal of confidence in him. The Raiders are trying to sign him to a long-term deal and could resort to the f-tag if need be to keep him for at least another year. The Ravens say they very much want Monroe back but their cap situation may not permit it. Albert should be free to test the market. He is the top dog on the list and will command a big salary---and while rumor has it that the Cardinals are prepared to overpay for a LT, they will want something manageable.

Prediction: I think Keim will prefer Veldheer if he is free to test the market. If not, Albert is the clear choice. Then possibly Monroe or the Bengals' Anthony Collins.

All the mocks have the Cardinals taking a LT at #20---but that changes in a hurry is the Cardinals address the position in free agency.

2. RG---one may think the obvious plan would be to switch Daryn Colledge over to RG and to keep grooming Earl Watford for 2015. Plus, Keim has signed Paul Fanaika for another year. Much will depend on what the coaches think about Watford. If they are high on him, there's no sense adding a UFA or to use another high draft pick on a guard, as tempting as Baylor's Cyril Richardson (6-5, 335) or Stanford's David Yankey (6-5, 302) might be at #20. Yet, there's a wild card in play here---recently signed AFL star Christian Johnson (6-4, 325. Kentucky)---which may be a hint that Keim is content with what's already in house.

Prediction: Much will depend on whether Colledge is willing to take a pay cut. If he is---he stays and starts at RG until Watford is ready. If he does not, then Keim will take serious interest in Cyril Richardson or David Yankey and if he takes one of them, will make Colledge a June 1st cap casualty.

3. RT---Eric Winston indicated that coaches have expressed an interest in bringing him back for 2014. Winston is the kind of physical player the coaches like and he's shown good leadership skills.

Prediction: Winston is re-signed and will remain in a battle with Bobby Massie and Bradley Sowell for the starting job at RT.

4. RB---Ellington's role will increase, but not just at RB. BA still believes in Mendenhall and likes him as a lead RB. Taylor is the short yardage RB. Williams can play his way into a situational role.

Prediction: Mendenhall re-signs at a very reasonable salary, with attractive incentives.

5. TE---Kent Somers has been saying that he doesn't sense the Cardinals feel as if they need to target TEs high in this draft. He senses that BA&SK expect Housler to improve, that Dray (UFA) and Ballard (RFA) will likely be re-signed and that the coaches are very high on PS TE Darren Fells (6-7, 281, Cal-Irvine).

Prediction: I think Somers is accurate. In the 5th or 6th round, look for one of these three TE possibilities: C.J. Fiedorowicz (6-6, 265, Iowa), Asa Watson (6-4, 235, North Carolina St.) or Chris Coyle (6-3, 232, Arizona St.).

6. WR---Steve Keim has already mentioned the need to add speed at WR. Per MJ, it's unlikely that Andre Roberts will be re-signed. Brittan Golden and Stevie Williams should be in the mix, but neither seems like the short or long term answer. The UFA who makes the most sense is the Steelers' Emmanuel Sanders whom BA coached for two years in Pittsburgh. The Chief's Dexter McCluster would be a nifty fit as a slot WR, deep threat and return specialist, if the Chiefs don't lock him up.

In the draft there are a number of speed WRs to consider: Brandin Cooks, the Belitnikoff winner and leading WR in the country is dynamic. De'Anthony Thomas of Oregon is a field stretcher deluxe, but is coming off a disappointing year with the Ducks and some think he's a head case. His teammate Josh Huff is not quite as explosive but is fast and sure handed. USC's Marqise Lee is a potential star. Fresno St.'s Davonte Adams is a RAC machine. LSU's O'Dell Beckham, Jr. and Jarvis Landry have lots of talent. Oklahoma's Jalen Saunders, Michigan's Jeremy Gallon and Baylor's Tevin Reese are very good, speedy playmakers with RAC ability. And the sleeper is Jeff Janis, a 6-3, 215 blazer from Saginaw Valley St. Another Randall Cobb-type WR I like a lot is Kansas St.'s Tyler Lockett, but he may stay in school another year.

Prediction: First and foremost, Keim has to get Fitz to restructure his contract in order to create the kind of cap flexibility he needs. if Keim is able to sign a UFA like Emmanuel Sanders, then he waits until rounds 3 or 4 to take Jalen Saunders or Tevin Reese. If Keim is not able to sign a speed WR UFA---Brandin Cooks or Marqise Lee in round 1 become discussion points or if another need is addressed at #20, De'Anthony Thomas or Davonte Adams become discussion points in round 2.

7. QB---the question is whether Keim drafts a young QB this year. Seeing as the expectation is for Palmer to start for two more years at least, the need to draft a QB this year is not imminent.

Prediction: If Zach Mettenberger of LSU or Tajh Boyd of Clemson is on the board at #84 (Rd. 3), Keim hops on one of them there. Both of those young talents need at least a year or two of grooming. No sooner than that, unless he trades up. At #116 (Rd. 4) possibly Jimmy Garopollo of Eastern Illinois or David Fales of San Jose St.

Wild card---I wonder if Keim will consider tall WRs Mike Evans (6-5, 235) of Texas Tech and/or Kelvin Benjamin (6-5, 237) of Florida St. In a way they could be considered WR/TE combos in the passing game.

Summary: Keim did a superb job of closing the gap to the top teams in the NFC West in his first year as GM. He wants to make the offensive line more physical and he wants to add a couple speedy playmakers who can stretch the field and open it up.

Tomorrow or Monday i will post about Keim and the defense and STs in 2014.
 
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juza76

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Steve Keim loves this time of year. Every day is spent on scouting and planning. By now one would imagine that he, Jason Licht, Bruce Arians and the coaching staff have made their personnel assessments. They pretty much know which positions they would like to upgrade and each day at this point they are drawing up the various options and mulling over the various scenarios.

Before we take a close look at what Steve Keim is focussed on for 2014. let's remind ourselves of the plan he carried out in 2013.

1. Take care of the QB situation. Let's not forget that there was media speculation that BA&SK would hold on to QB Kevin Kolb. The thinking was that BA could bring out the best in Kolb and why then make another move to try to shore up this all-important aspect of the football team.

Clearly, however, Steve Keim understood the vibes about Kolb in the locker room. The chemistry with Kolb was not right. Darnell Dockett pretty much summarized the whole thing a few weeks back when he said QBs of the past would take a hit and stay down.

In Keim's assessment what the team needed was a major upgrade with regard to the work ethic, leadership and the toughness of the starting QB.

In retrospect, the deal Keim made for Carson Palmer was stunning, not only in what little he had to give up to acquire Palmer, but in signing Palmer to a very reasonable deal that would make both the team and Palmer happy.

Moreover, Keim was able to sign a solid backup QB in Drew Stanton for the same three year duration. Stanton came with supreme knowledge of BA's system and the requisite toughness that Keim was looking for.

What BA had to do is get Palmer ensconced in the system and, more importantly, teach Palmer how to win again. This took a little more time than BA and CP had hoped---but winning 10 games was a wonderful breakthrough and an auspicious sign moving forward.

2. The next highest priority was to upgrade the woeful offensive line. Keim was a guard at NC State, so this was an area that he felt he knew how to solve, given some time and planning.

At LT, the hope was that Levi Brown could return to the form he was displaying the last eight games of the 2012 campaign. BA was talking Brown up for a reason---they knew they needed Brown to step up so they could add key pieces elsewhere. It was a calculated risk that failed. However, Keim was not going to let the failure linger, as he traded the struggling and underachieving Brown to the Steelers, in favor of inserting a late waiver wire pickup in Bradley Sowell.

The gesture itself was a morale booster and it sent a message to the team that highly paid underachievers who do not enhance the chemistry of the team would be tolerated.

At LG, Keim added the player he considered to be the best offensive lineman in the draft in G Jonathan Cooper. Keim had scouted Cooper personally and extremely thoroughly.

As it turned out the decision to keep LG Daryn Colledge was key. The thought would have been to start Colledge at RG, but when Cooper broke his leg in the pre-season, sliding Colledge back to LG was natural and swift.

At C, the hope was that Lyle Sendlein would return to form. Again, this was a calculated risk. Fortunately, this risk was a genuine success, as Sendlein turned in 16 starts and the best grades on the lines, per PFF. For insurance, Keim signed veteran Mike Gibson---a quiet, but good move.

At RG, Keim released the underachieving and oft-injured Adam Snyder and stuck with Daryn Colledge. Good move. Seeing as Colledge is aging and was dinged up quite a bit in recent years, Keim turned around and drafted a second guard in the 4th round in Earl Watford, who brings outstanding physical traits to the position. Keim knew that it was going to take Watford a year or two to assimilate into the NFL, but the plan would allow it. Much to everyone's surprise, when Colledge was switched back to LG, a seemingly long-shot, unheralded, newly signed backup tackle Paul Fanaika was inserted at the position and from day one held his own and was able to stave off Watford for the duration of the season. While Fanaika struggled some at times, he was an upgrade over Snyder.

At RT, it was expected that Bobby Massie would build on his solid second half of the season in 2012. There was even a backup in place in Nate Potter. However, to Keim's credit, he did not stand pat. He was able to sign RT Eric Winston to a bargain one year deal in order to push Massie and have a veteran option at the position. Winston wrested the job away and helped the line become much more physical than in past years. Winston struggled early in pass protection, but steadily improved.

While PFF still graded the Cardinals' offensive line as the worst in the NFL, the reality is that thanks to the strong and persistent coaching it received from Harold Goodwin and Larry Zierlein, and thanks to adjustments BA made in order to compensate for its vulnerabilities, this offensive line became much more physical, much more aggressive and much more cohesive than ones in recent years.

After Bradley Sowell was inserted at LT, the team went 7-2, and while Sowell was bound to struggle, it forced BA and the coaches to make key adjustments. Sowell competed as hard as he could. He was highly motivated. In addition, a key adjustment was to add Bobby Massie in as a blocking TE, which helped to elevate the consistency of the running attack---which, as the season progressed, was the first time in years that we have seen the Cardinals truly emphasize the running game. Down the stretch, there was better pass protection and Carson Palmer was able to pass for well over 300 yards on several occasions.

3. Keim's next task was to straighten out the RB situation. The first decision was to let go of Beanie Wells. The next was to sign UFA RB Rashard Mendenhall. Then, Keim bolstered the depth and talent at the position by drafting Stepfan Taylor in the 5th round and Andre Ellington in the 6th round. There was still hope that Ryan Williams would become a factor---yet Williams knee situation precluded him from doing so. Keim elected to keep Williams on the roster and let him use the year to get healthy and stronger.

Mendenhall gave the team a legitimate starting RB, but it took him a while to start running with authority and to feel confident in his knee. Fumbles were a problem---some at awful times. But, there is no question the Mendenhall we saw at the end of the year was a much better runner than the one we saw the first half of the season. That was aided and abetted by the emergence of Ellington who ran with great body control, shiftiness and burst. Ellington wore down some, but still was worth the price of admission every time he touched the ball. Taylor showed real hard-nosed toughness as both an inside runner and blocker.

4. Lastly, Keim was focused on trying to maximize the receiving talent and production. At WR, Larry Fitzgerald was rejuvenated by the improved coaching and QB play. WR Michael Floyd surpassed the 1,000 yard mark in just his second season and became a legitimate big-play threat. The quest of adding a speed WR fell short, however. Andre Roberts started well and ended well but was invisible during most of the middle to late weeks. The thing about Roberts is that he doesn't play as fast as the team needed him to, and thus was not a consistent deep threat. Ryan Swope didn't make it. Teddy Williams caught one big bomb, but then was injured. Brittan Golden had a couple of chunk yard plays, but was oft-injured.

However, Keim may have found a real diamond in the rough in UCFA Jaron Brown of Clemson. While Brown isn't necessarily a burner, he's am athletic, slippery route runner with solid hands who can challenge the coverage underneath and occasionally over the top. Brown caught a few key third down conversions which speaks to his ability to come through in the clutch.

At TE, the struggles for Rob Housler continued...both on the field and in the whirlpool. Housler still runs sloppy routes and at times has the field awareness of a groundhog in January. Yet, when he did manage to track, catch and hang onto the ball he showed some RAC ability. Jim Dray is quite the opposite---he lacks Housler's speed and length, but he runs sharper, more precise routes and looks back for the ball on time. Jake Ballard was a solid late season addition by Steve Keim as a situational TE. In total the TEs racked up over 700 yards---which seems a little surprising. Imagine what adding an adept pass catcher to the unit might do.

So---let's imagine what Steve Keim is thinking for 2014. Here's what i would speculate:

1. LT---rumor has it that the Cardinals are interested in Brandon Albert. Seeing as LT is atop Keim's priority list, it is highly likely that Albert or possibly Eugene Monroe or Jared Veldheer will be Cardinal by St. Patrick's Day. Veldheer is an interesting prospect because he protected Carson Palmer's blindside in Oakland and Palmer has a good deal of confidence in him. The Raiders are trying to sign him to a long-term deal and could resort to the f-tag if need be to keep him for at least another year. The Ravens say they very much want Monroe back but their cap situation may not permit it. Albert should be free to test the market. He is the top dog on the list and will command a big salary---and while rumor has it that the Cardinals are prepared to overpay for a LT, they will want something manageable.

Prediction: I think Keim will prefer Veldheer if he is free to test the market. If not, Albert is the clear choice. Then possibly Monroe or the Bengals' Anthony Collins.

All the mocks have the Cardinals taking a LT at #20---but that changes in a hurry is the Cardinals address the position in free agency.

2. RG---one may think the obvious plan would be to switch Daryn Colledge over to RG and to keep grooming Earl Watford for 2015. Plus, Keim has signed Paul Fanaika for another year. Much will depend on what the coaches think about Watford. If they are high on him, there's no sense adding a UFA or to use another high draft pick on a guard, as tempting as Baylor's Cyril Richardson (6-5, 335) or Stanford's David Yankey (6-5, 302) might be at #20. Yet, there's a wild card in play here---recently signed AFL star Christian Johnson (6-4, 325. Kentucky)---which may be a hint that Keim is content with what's already in house.

Prediction: Much will depend on whether Colledge is willing to take a pay cut. If he is---he stays and starts at RG until Watford is ready. If he does not, then Keim will take serious interest in Cyril Richardson or David Yankey and if he takes one of them, will make Colledge a June 1st cap casualty.

3. RT---Eric Winston indicated that coaches have expressed an interest in bringing him back for 2014. Winston is the kind of physical player the coaches like and he's shown good leadership skills.

Prediction: Winston is re-signed and will remain in a battle with Bobby Massie and Bradley Sowell for the starting job at RT.

4. RB---Ellington's role will increase, but not just at RB. BA still believes in Mendenhall and likes him as a lead RB. Taylor is the short yardage RB. Williams can play his way into a situational role.

Prediction: Mendenhall re-signs at a very reasonable salary.

5. TE---Kent Somers has been saying that he doesn't sense the Cardinals feel as if they need to target TEs high in this draft. He senses that BA&SK expect Housler to improve, that Dray (UFA) and Ballard (RFA) will likely be re-signed and that the coaches are very high on PS TE Darren Fells (6-7, 281, Cal-Irvine).

Prediction: I think Somers is accurate. In the 5th or 6th round, look for one of these three TE possibilities: C.J. Fiedorowicz (6-6, 265, Iowa), Asa Watson (6-4, 235, North Carolina St.) or Chris Coyle (6-3, 232, Arizona St.).

6. WR---Steve Keim has already mentioned the need to add speed at WR. Per MJ, it's unlikely that Andre Roberts will be re-signed. Brittan Golden and Stevie Williams should be in the mix, but neither seems like the short or long term answer. The UFA who makes the most sense is the Steelers' Emmanuel Sanders whom BA coached for two years in Pittsburgh. The Chief's Dexter McCluster would be a nifty fit as a slot WR, deep threat and return specialist, if the Chiefs don't lock him up.

In the draft there are a number of speed WRs to consider: Brandin Cooks, the Belitnikoff winner and leading WR in the country is dynamic. De'Anthony Thomas of Oregon is a field stretcher deluxe, but is coming off a disappointing year with the Ducks and some think he's a head case. His teammate Josh Huff is not quite as explosive but is fast and sure handed. USC's Marqise Lee is a potential star. Fresno St.'s Davonte Adams is a RAC machine. LSU's O'Dell Beckham, Jr. and Jarvis Landry have lots of talent. Oklahoma's Jalen Saunders, Michigan's Jeremy Gallon and Baylor's Tevin Reese are very good, speedy playmakers with RAC ability. And the sleeper is Jeff Janis, a 6-3, 215 blazer from Saginaw Valley St. Another Randall Cobb-type WR I like a lot is Kansas St.'s Tyler Lockett, but he may stay in school another year.

Prediction: if Keim is able to sign a UFA like Emmanuel Sanders, then he waits until rounds 3 or 4 to take Jalen Saunders or Tevin Reese. If Keim is not able to sign a speed WR UFA---Brandin Cooks or Marqise Lee in round 1 become discussion points or if another need is addressed at #20, De'Anthony Thomas or Davonte Adams become discussion points in round 2.

QB---the question is whether Keim drafts a young QB this year. Seeing as the expectation is for Palmer to start for two more years at least, the need to draft a QB this year is not imminent.

Prediction: If Zach Mettenberger of LSU or Tajh Boyd of Clemson is on the board at #84 (Rd. 3), Keim hops on one of them there. Both of those young talents need at least a year or two of grooming. No sooner than that, unless he trades up. At #116 (Rd. 4) possibly Jimmy Garopollo of Eastern Illinois or David Fales of San Jose St.

Wild card---I wonder if Keim will consider tall WRs Mike Evans (6-5, 235) of Texas Tech and/or Kelvin Benjamin (6-5, 237) of Florida St. In a way they could be considered WR/TE combos in the passing game.

Summary: Keim did a superb job of closing the gap to the top teams in the NFC West in his first year as GM. He wants to makes the offensive line more physical and he wants to add a couple speedy playmakers who can stretch the field and open it up.

Tomorrow or Monday i will post about Keim and the defense and STs in 2014.

how do u know it?
 

Duckjake

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Next year tells the tale. Both Coryell and Whisenhunt had the Cards in the playoffs their 2nd season with the team. Tobin did it in 3 seasons but he had to clean up Buddy Ryan's mess.

Oh wait we're talking about Keim not Arians. Never mind. :p
 

juza76

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What's the plan if Fitz chooses to keep his contract in it's current form?

i think is not possible the cardinals can extend peterson and sustain fitz contract.
fitz has to take a pay cut,,if not they should explore other solutions.
is pretty hard for arizona being agressive in free agent when u dont have room for striking deal with the top free agents available
 
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Mitch

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What's the plan if Fitz chooses to keep his contract in it's current form?

That's the $18M question.

What do you think NM?

I think it would be highly hypocritical of Fitz to keep talking about winning a ring and choosing to make it more prohibitive for the Cardinals to make the necessary personnel moves to do so.

Keim has stated that he wants Fitz to be a Cardinal for life---but, one would think that if Fitz was unwilling to restructure his contract it would force Keim to explore his options.

What does everyone think?
 

Duckjake

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That's the $18M question.

What do you think NM?

I think it would be highly hypocritical of Fitz to keep talking about winning a ring and choosing to make it more prohibitive for the Cardinals to make the necessary personnel moves to do so.

Keim has stated that he wants Fitz to be a Cardinal for life---but, one would think that if Fitz was unwilling to restructure his contract it would force Keim to explore his options.

What does everyone think?

One of the most important improvements in Keim and Michael Bidwill running the Arizona Franchise is that they have finally seemed to figure out how to manage the salary cap like the other successful NFL teams can. Hopefully I am right and fans of other teams can be heard asking how do the Cardinals do that without ever having cap problems?
 

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Nice write up on last years FO strategy and how things panned out. Would have loved to see the OL develop with Cooper in at LG. More to look forward too.

Prediction: I think Keim will prefer Veldheer if he is free to test the market. If not, Albert is the clear choice. Then possibly Monroe or the Bengals' Anthony Collins.

All the mocks have the Cardinals taking a LT at #20---but that changes in a hurry is the Cardinals address the position in free agency.
This position will be addressed soon. Much of it hinges on Fitz' flexibility and realistic expectations for himself and the team going forward. Need a win/win scenario here longer term.

Prediction: Much will depend on whether Colledge is willing to take a pay cut. If he is---he stays and starts at RG until Watford is ready. If he does not, then Keim will take serious interest in Cyril Richardson or David Yankey and if he takes one of them, will make Colledge a June 1st cap casualty.

At RG I'm sure hoping Watford makes a run at it next TC. Too many other needs to address right now. I like Richardson and the ND kid Zach Martin. Both could play RG and both could switch to LT/RT down the road if needed. College gets let go all together if indeed one of them gets picked at #20 even with the addition of a LT in FA. Thanks for the good year DC!


3.
RT---Eric Winston indicated that coaches have expressed an interest in bringing him back for 2014. Winston is the kind of physical player the coaches like and he's shown good leadership skills.

Prediction: Winston is re-signed and will remain in a battle with Bobby Massie and Bradley Sowell for the starting job at RT.
If they decide to go Richardson or Martin they may let the chips fall where they may and decide not to re-sign Winston. Chances are though, unless Fitz agrees to a team friendly contract going ahead (highly unlikely) this team will need to address the LT position first in the draft with the two for-mentioned or another prospect they want to go with. In that case they sign Winston to a more manageable deal then the FA LT and draft the rook LT.



5.
TE---Kent Somers has been saying that he doesn't sense the Cardinals feel as if they need to target TEs high in this draft. He senses that BA&SK expect Housler to improve, that Dray (UFA) and Ballard (RFA) will likely be re-signed and that the coaches are very high on PS TE Darren Fells (6-7, 281, Cal-Irvine).

Prediction: I think Somers is accurate. In the 5th or 6th round, look for one of these three TE possibilities: C.J. Fiedorowicz (6-6, 265, Iowa), Asa Watson (6-4, 235, North Carolina St.) or Chris Coyle (6-3, 232, Arizona St.).
Sorry Somers but this spot has to be addressed in the draft by round 2 or 3 at the latest. What you speculate about Benjamin and Evans later in your post is intriguing about the TE position on obvious passing downs. I guess they wouldn't be options for running much with these guys lined up as TE's and would give away some strategy to hold the LB's up in coverages. That said, I'm not so sure guys like Ebron, Amaro and Sefarian-Jenkins are all that when it comes to run blocking anyway, so there are a myriad of options available at the #20 pick.
If they wait longer then the 1st round then you must consider taking one by the 3rd Rd. depending on your options in the 2nd. My guess is Sefarian-Jenkins will be gone by our 2nd round pick. We'd have to trade up a bit to land him. That would cost us our 3rd or 4th Rd. pick and they may do that. Otherwise you wait and pick either Troy Niklas in the 2nd or CJ Fiedorowitz in the 3rd. After that your really rolling the dice in hopes. Maybe they really know something we don't, but it's obvious right now it needs an upgrade.

Prediction: First and foremost, Keim has to get Fitz to restructure his contract in order to create the kind of cap flexibility he needs. if Keim is able to sign a UFA like Emmanuel Sanders, then he waits until rounds 3 or 4 to take Jalen Saunders or Tevin Reese. If Keim is not able to sign a speed WR UFA---Brandin Cooks or Marqise Lee in round 1 become discussion points or if another need is addressed at #20, De'Anthony Thomas or Davonte Adams become discussion points in round 2.
I think because of our other needs the speed WR spot gets taken care of in FA. Recievers should be plentiful and if like you speculate Sanders or Dexter McCluster can be had reasonably then that is the way to go. This years, Shaughnessey, Abraham, Winston, Bell type stop gap signing. Jaran Brown did show good promise as well.

7.
QB---the question is whether Keim drafts a young QB this year. Seeing as the expectation is for Palmer to start for two more years at least, the need to draft a QB this year is not imminent.

Prediction: If Zach Mettenberger of LSU or Tajh Boyd of Clemson is on the board at #84 (Rd. 3), Keim hops on one of them there. Both of those young talents need at least a year or two of grooming. No sooner than that, unless he trades up. At #116 (Rd. 4) possibly Jimmy Garopollo of Eastern Illinois or David Fales of San Jose St.
3rd or 4th Rd. for a decent prospect is reasonable. What do you think if you could get Aaron Murray in the 4th!? An absolute steal, imho. But you have to like Mettenbergers size and escape attributes. But Murray has the better vision.

[/QUOTE]
 

Cardiac

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Very good write up Mitch. Agree with the vast majority of what you posted.

I do hope Sommers is wrong and the Cards have a higher priority on the TE position. Ballard & Dray are okay but really don't want them both on the team.

LT has to be a top priority in FA but I don't see how we afford Albert. If BA can generate the 12th best scoring offense with Sowell at LT he doesn't need a high priced LT. Get a Collins or ......well not sure what will be out there but it should be easy to upgrade Sowell without breaking the bank. Sowell is great for depth and competing for RT or RG.

The issue with Fitz's contract. Thing is how many stars have taken a pay cut in the NFL. Sure it would be great if Fitz did but at best I see him agreeing to something that just kicks the can down the road. Not sure SK wants to do this or to such a degree that we can re-sign Los, get Albert and Sanders in FA etc.

For those who want to trade or cut Fitz; doesn't that just make our CAP worse this year?

SK was able to work several miracles this past offseason so hopefully that wasn't just beginners luck and he can repeat the performance this year. I'd bet he thinks he can do it again and every year going forward.
 

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One of the most important improvements in Keim and Michael Bidwill running the Arizona Franchise is that they have finally seemed to figure out how to manage the salary cap like the other successful NFL teams can. Hopefully I am right and fans of other teams can be heard asking how do the Cardinals do that without ever having cap problems?

There have been a variety of tweets, radio statements, etc form the various people who cover the Cards that together basically say: Graves deserves some credit for modernizing how the Cards did contacts, but he also negotiated too many deals that were poorly cap structured and gave away too much. Somers came right out and said that he has more confidence in this FO to manage the cap than the last.

Funny how all this gets said after a guy leaves.
 

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Interesting write up Mitch. My one nit is that I think you project what you would want into a statement of what Keim wants. As an example: Veldheer over Albert

The local media (and Urban, Wolfley, etc) has pretty much come out and said: Albert is the number one target. It's gotten so matter of fact it almost feels like tampering. I don't think they are making this up out of whole cloth.

Is this a smoke screen? Maybe
 

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7. QB---the question is whether Keim drafts a young QB this year. Seeing as the expectation is for Palmer to start for two more years at least, the need to draft a QB this year is not imminent.

Did anybody catch Keim on Doug and Wolf? Towards the end, Doug asks him about the QB's in the playoffs. Keim talks about how the league has changed to make it possible for guys like Wilson and Kaep to do what they do - and how it puts stress on the defense. Then...

"...But moving forward, when you see these college kids, uhh, there's no question that, you know, the ability to extend plays with your feet is something that we're looking for."

Then Doug asks him what he think about Manziel and Keim stonewalls him. Won't talk about the college players and the draft.

Link to page where you can download the interview, on the right side, down a bit, "Steve Keim, AZ Cardinals GM - Thursday January 16": http://www.arizonasports.com/20/1360439/Doug--Wolf--Arizona-Sports-620
 

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Kudos Mitch...very good stuff & analysis :thumbup:

The Cards led by Keim, had a plan & worked that plan...masterfully...and it led or will lead to an executive of the year award for big boy Steve Keim!!! 2013 was the best season for the Cards in free agency in team history, hands down!!! 5 thumbs up :thumbup::thumbup::thumbup::thumbup::thumbup:

Keim's work really showed & magnified how bad Rod Graves really was IMO. Well spoken, good guys don't always make great decision makers or GMs...and Rod was a BIG reason the Cards feel flat on their faces after 2009 with his decision making about draft picks & FA's during that period...what might have been had Keim been the GM during that span:bang: I wonder if we would've already won a Super Bowl? Hmmmm
 

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Then Doug asks him what he think about Manziel and Keim stonewalls him. Won't talk about the college players and the draft.

Rumor has it that some team (I believe it was Cleveland) has the potential for draft picks taken away for talking in the media about their love for Meziel just a week ago, which is probably why.
 

juza76

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Did anybody catch Keim on Doug and Wolf? Towards the end, Doug asks him about the QB's in the playoffs. Keim talks about how the league has changed to make it possible for guys like Wilson and Kaep to do what they do - and how it puts stress on the defense. Then...

"...But moving forward, when you see these college kids, uhh, there's no question that, you know, the ability to extend plays with your feet is something that we're looking for."

Then Doug asks him what he think about Manziel and Keim stonewalls him. Won't talk about the college players and the draft.

Link to page where you can download the interview, on the right side, down a bit, "Steve Keim, AZ Cardinals GM - Thursday January 16": http://www.arizonasports.com/20/1360439/Doug--Wolf--Arizona-Sports-620

brady and manning disagree
i remember palmer quick feet scrambling and throwing a lob to ballard for a crucial first down against seattle
 
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Interesting write up Mitch. My one nit is that I think you project what you would want into a statement of what Keim wants. As an example: Veldheer over Albert

The local media (and Urban, Wolfley, etc) has pretty much come out and said: Albert is the number one target. It's gotten so matter of fact it almost feels like tampering. I don't think they are making this up out of whole cloth.

Is this a smoke screen? Maybe

I was speculating about Veldheer---based on the fact that Palmer played with him in Oakland and he is likely to command less $$$$ than Albert.

I want, I think, what we all want---a solid LT who can give Palmer that extra second or two to throw deep when the team wants to attack over the top.
 
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Mitch

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Did anybody catch Keim on Doug and Wolf? Towards the end, Doug asks him about the QB's in the playoffs. Keim talks about how the league has changed to make it possible for guys like Wilson and Kaep to do what they do - and how it puts stress on the defense. Then...

"...But moving forward, when you see these college kids, uhh, there's no question that, you know, the ability to extend plays with your feet is something that we're looking for."

Then Doug asks him what he think about Manziel and Keim stonewalls him. Won't talk about the college players and the draft.

Link to page where you can download the interview, on the right side, down a bit, "Steve Keim, AZ Cardinals GM - Thursday January 16": http://www.arizonasports.com/20/1360439/Doug--Wolf--Arizona-Sports-620

What was such a nice surprise this season, CFLredzoned, was how BA adapted his style to the strengths of his personnel...and it would not surprise me at all if he and Steve Keim have talked about the allure of mobile QBs and whether BA could envision having one.

I think that as long as the QB can make all the throws, BA would be fine with a mobile QB.
 
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Very nice write-up, Mitch.

What I like best is the new FO (Keim, Licht, and their staff) not only have a plan, but they also have plans B and C ready in case an initial plan doesn't come to fruition.

Also, Mike Bidwill deserves a great deal of credit for bringing the organization into the modern era.

Great time to be a Cardinals fan!
 

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What was such a nice surprise this season, CFLredzoned, was how BA adapted his style to the strengths of his personnel...and it would not surprise me at all if he and Steve Keim have talked about the allure of mobile QBs and whether BA could envision having one.

I think that as long as the QB can make all the throws, BA would be fine with a mobile QB.

Jimmy Garropolo.

Quick release, accurate and not immobile. Second round.
 

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Just say no to the future biggest draft bust since Ryan Leaf and Jamarcus Russell, Johnny Football.
 

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