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In a sport where winning often comes down to talent acquisition, Texas isn’t just dipping into the NIL waters — they’re diving in headfirst with one of the largest football investments in the country.
According to the Houston Chronicle, the Longhorns will spend between $35 million and $40 million on their football roster for the 2025 season. That staggering figure includes NIL deals via the Texas One Fund and anticipated revenue-sharing allotments, making Texas one of the most aggressive programs in the sport’s new financial era.
Texas Longhorns quarterback Arch Manning (16).Jerome Miron-Imagn Images
Strategic Transfers Fuel the Budget
Texas isn’t throwing money around recklessly — they’re building with purpose. Head coach Steve Sarkisian has pulled in 10 new players from the transfer portal, including elite former four-star defensive linemen Maraad Watson (Stanford), Cole Brevard (Purdue), and Travis Shaw (North Carolina). These aren’t just depth pieces — they’re foundation-shakers brought in to power a serious playoff run in 2025.
Each acquisition costs more than just a scholarship. NIL incentives have become essential bargaining chips. Sources estimate that the Texas One Fund alone will contribute significantly to the final roster tally, while an expected $20.5 million will come from revenue-sharing as part of the broader NIL landscape reshaping college football.
Arch Manning Headlines a Financial Shift
While Texas is investing heavily in talent, one name stands above the rest — Arch Manning. The sophomore quarterback is reportedly “by far the highest-paid Texas player”, though not a dime comes from the university or its collective. Instead, Manning and his family have independently secured endorsement deals, showing that in the NIL era, some stars write their own checks.
Still, Texas’s financial approach may shift. Athletic director Chris Del Conte has made it clear this high-spending model is temporary. “It’s just unsustainable,” a source told the Chronicle. By 2026, expect collectives to fade, with more structured revenue-sharing models taking over.
Texas is spending like a program hungry for titles — and in this NIL-driven era, dollars may determine dynasties.
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According to the Houston Chronicle, the Longhorns will spend between $35 million and $40 million on their football roster for the 2025 season. That staggering figure includes NIL deals via the Texas One Fund and anticipated revenue-sharing allotments, making Texas one of the most aggressive programs in the sport’s new financial era.
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Texas Longhorns quarterback Arch Manning (16).Jerome Miron-Imagn Images
Strategic Transfers Fuel the Budget
Texas isn’t throwing money around recklessly — they’re building with purpose. Head coach Steve Sarkisian has pulled in 10 new players from the transfer portal, including elite former four-star defensive linemen Maraad Watson (Stanford), Cole Brevard (Purdue), and Travis Shaw (North Carolina). These aren’t just depth pieces — they’re foundation-shakers brought in to power a serious playoff run in 2025.
Each acquisition costs more than just a scholarship. NIL incentives have become essential bargaining chips. Sources estimate that the Texas One Fund alone will contribute significantly to the final roster tally, while an expected $20.5 million will come from revenue-sharing as part of the broader NIL landscape reshaping college football.
Arch Manning Headlines a Financial Shift
While Texas is investing heavily in talent, one name stands above the rest — Arch Manning. The sophomore quarterback is reportedly “by far the highest-paid Texas player”, though not a dime comes from the university or its collective. Instead, Manning and his family have independently secured endorsement deals, showing that in the NIL era, some stars write their own checks.
Still, Texas’s financial approach may shift. Athletic director Chris Del Conte has made it clear this high-spending model is temporary. “It’s just unsustainable,” a source told the Chronicle. By 2026, expect collectives to fade, with more structured revenue-sharing models taking over.
Texas is spending like a program hungry for titles — and in this NIL-driven era, dollars may determine dynasties.
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Related: Nebraska QB Dylan Raiola turns heads with new NIL deal
Related: Nebraska QB Dylan Raiola turns heads with new NIL deal
Continue reading...
