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Everton's new home at Bramley Moore dock has cost £800m.Photograph: Jason Cairnduff/Action Images/Reuters
Everton’s new home at Bramley-Moore dock will be known as Hill Dickinson Stadium, the club has announced, after a naming rights deal with the commercial law firm.
Everton have been seeking a naming rights partner for their £800m stadium for some time and had hoped to attract a blue-chip company to their impressive development on the banks of the river Mersey. They have signed a long-term deal with Hill Dickinson, which was founded in Liverpool in 1810 and has expanded into Europe and Asia in recent years.
Neither party has announced the length or financial terms of the deal but Everton claim it is “one of the largest stadium naming rights deals in Europe”. That would value the deal at around £10m per year.
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