Bettcher Bottom Dollar

Mitch

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So how and why is James Bettcher BA&SK's choice to replace Todd Bowles as defensive coordinator?

On the surface, Bettcher's appointment is a mysterious choice because of his age (36) and the fact that he has never coordinated a defense, even at the college level.

However, Bettcher seems to have a knack for being in the right place at the right time.

At little known University of St. Francis, Bettcher excelled not only at football (All-Conference offensive lineman for three years) and track (shot put), he earned distinction as a three time Academic NAIA All-American. Clearly, Bettcher knows a little something about scholarship, dedication and the commitment to excellence. Evidently, Bettcher knows how to carpe the diem and "gather ye rosebuds" while he may.

So he begins his coaching career in 2003-2005 at his alma mater, the University of St. Francis (indiana) by becoming the special teams' coordinator and defensive line coach. He assists with the team's strength and conditioning program and serves two years as the school's head coach in track. The football teams he helped to coach made the playoffs all three years and twice played in the national championship game.

In 2006, Bettcher left St. Francis to become a grad assistant and defensive backs coach/special teams assistant at Bowling Green University and had himself a taste of football on a bigger stage.

Then in 2007 the stage got significantly larger for Bettcher as he moved on to the University of North Carolina where for three years he served as a defensive assistant/graduate assistant. His focus area was at linebacker where he helped to groom the likes of NFL talents Robert Quinn, Bruce Carter and Quinton Coples.

In 2010, Bettcher returned to Indiana where he landed a spot on Ball St.'s coaching staff as defensive ends and special teams coach. One of his defensive ends there, Robert Eddis, was selected to the All-MAC team.

In 2011, he landed a special teams coordinator job at the University of New Hampshire in addition to being the linebackers coach. In his one year there he coached linebacker Matt Evans, the 2011 Buck Buchanan Award winner and FCS Defensive Player of the Year.

Then things got very interesting for Bettcher. He made the jump to the NFL and a return to his home state of Indiana when newly appointed head coach of the Indianapolis Colts, Chuck Pagano, hired Bettcher to be his personal assistant. What a football odyssey this was for Bettcher after a series of short coaching stints at four colleges.

As it turned out, there was a lot more significance to his role as assistant to the head coach than he ever imagined, as Chuck Pagano was diagnosed with leukemia and had to take a leave of absence from the team---thus leaving his offensive coordinator, Bruce Arians, in charge.

During that scary and emotionally charged 12 week interval, while BA and the entire coaching staff was "keeping the light on" in Pagano's office and helping to lead rookie Andrew Luck and the team to a surprising 11-5 record, Bettcher was the key messenger between Pagano at the hospital and Arians on the football field.

During those frantic 12 weeks, Arians and Bettcher developed quite a trust and mutual affinity. They were able to rejoice when Chuck Pagano returned---especially to see that by Christmas Eve the light was off at night in Pagano's office.

Arians had a bit of health scare himself just as the Colts were headed to the playoffs as he wound up being hospitalized because of chronic dizziness and migraines---which turned out to be caused by an inner-ear infection. Arians is no stranger to hospitals, as he is a prostate cancer survivor.

Arians wasn't well enough to coach in the playoff game, a game that the Colts lost to the eventual 2012 Super Bowl Champions, the Baltimore Ravens, by a score of 24-9.

It took a couple of weeks for Arians to start feeling himself again---which may have been a mysterious blessing for him and the Arizona Cardinals because as what looked to be a shoe-in for NFL Coach of the Year having led the Colts without Chuck Pagano to a 9-3 record, Arians was suddenly a hot candidate for head coaching jobs. Arians' delayed start in the process and the Chicago Bears' curious decision to tab Marc Trestman instead, paved the way for Arians to seize the reins in Arizona.

When Arians signed on as the Cardinals' head coach he took two Colts' coaches with him: offensive line coach Harold Goodwin, who BA appointed as offensive coordinator and assistant to the head coach James Bettcher, who BA appointed as outside linebackers coach.

What's interesting here is how Bruce Arians was able to take James Bettcher with him. After all, Bettcher was Chuck Pagano's personal assistant. Curiously, when one Googles the 2012 Indianapoils Colts' Wikipedia page and scrolls down to the highly detailed "staff" section, James Bettcher isn't even listed. Most likely, Arians was able to do what Chuck Pagano wasn't---which was to offer Bettcher an actual coaching position.

Regardless, there are unique qualities in James Bettcher that Bruce Arians has embraced from the get-go. Their mutual appreciation and affinity for Chuck Pagano was, is and always will be their springboard.

As we have learned about Bruce Arians, he is man who thrives on creating undivided loyalties amongst his fellow coaches and players. Arians is a coach who loves to toss convention aside in favor of acting on what his gut instincts and intuitions tell him to do. Bruce Arians---the man and the coach---is not afraid to roll the dice.

Therefore, how and why is James Bettcher Bruce Arians' choice to replace the coach in the NFL BA feels most loyal to in Todd Bowles? It may be as simple as the loyalty he has forged with Bettcher over their exhilarating and highly improbable run over the past three years.

You know, life is a funny thing in how often lives intersect out of pure chance. Arians was driving with his wife to Georgia where he was planning to retire after having been unceremoniously set free by the Pittsburgh Steelers. On the way, he gets the call from Chuck Pagano. At the same time, an assistant college coach who has had four short coaching stints gets a similar call from Chuck Pagano and is offered a relatively unique job as assistant to the head coach. Little did all three of them know at the time that they would be joined at the hip for one of the most improbable victory rides in NFL history---not just in the 11 victories the Colts achieved after a dismal 2-14 season---but in the most important victory of all: Chuck Pagano's victory over leukemia.

It's no wonder that James Bettcher and his wife, Erica, named their son Colton.

And now that St. Francis grad Bettcher is going to become one of the youngest defensive coordinators in NFL history---he can put one of St. Francis' most famous mantras to the test:

"Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible."
 
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Mitch

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More thoughts:

* I think BA is going with Bettcher rather than a well-known, experienced DC because BA knows that Bettcher shares his vision and will be fiercely loyal to him and that vision (as Todd Bowles was). Head coaches want to be assured that their coordinators and their assistant coaches are as heavily and passionately invested in the success of the team as he is. Sometimes, hiring an experienced coordinator that the head coach doesn't know very well can backfire quickly because of differences in philosophies, egos and personalities. Look at Sean Payton and Rob Ryan, for example. Watching them bicker back and forth on the sidelines this year wasn't pretty. There is real friction there---and it looks like they are trying to work it out, and maybe they will, but at this point the chemistry, nor the trust does not seem right.

* BA&SK know they are rolling the dice here and opening themselves and Bettcher up to some potentially heated criticism, especially when there were a few very successful veteran DCs available this year. However, what the hiring from within means is that BA&SK will do everything they can to help Bettcher be successful vis-a-vis the moves they make in adding the new coaches and players. There will be a concerted focus this off-season on getting the right pieces to fit on defense.

* To BA's credit, from the moment he became HC, he has been very avid in his interest in building the most prolific defense possible. In his first two drafts BA&SK used a 1st round pick on SS Deone Bucannon, a 2nd round pick on LB Kevin Minter, two 3rd round picks on FS Tyrann Mathieu and DE Kareem Martin, a 4th round pick on OLB Alex Okafor and a 5th round pick on DE Ed Stinson. They have also added the following free agents the past two years: DE Frostee Rucker, DE/OLB John Abraham, DE Tommy Kelly, NT Almeda Ta'amu, LB Karlos Dansby, LB Jasper Brinkley, LB Lorenzo Alexander, LB Larry Foote, OLB/DE Matt Shaughnessy, OLB Marcus Benard, CB Jerraud Powers, CB Antonio Cromartie, SS Yeremiah Bell and S Chris Clemons.
 

GoldGloveschmidt

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The personal story is neat and all.. But I'm interested in hearing Betcher talk about defense. I want to know what kind of a football coach he is. An x's and o's wizard, a motivator, a visionary? At this point we just don't have much information.
 
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Mitch

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The personal story is neat and all.. But I'm interested in hearing Betcher talk about defense. I want to know what kind of a football coach he is. An x's and o's wizard, a motivator, a visionary? At this point we just don't have much information.

Gold Glover: it should be very interesting to hear what BA & SK have to say, what Bettcher has to say about his approach and his plans---and perhaps most interesting of all is to hear what the players say.
 

Cardiac

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Mitch, thanks for the bio and probable reason on why BA may choose Bettcher. Why the title Bottom Dollar?
 
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Mitch

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Mitch, thanks for the bio and probable reason on why BA may choose Bettcher. Why the title Bottom Dollar?

The expression "Bet Your Bottom Dollar"...in other words...this is going to happen (Bettcher's promotion to DC) and a theory as to the reasons why it is going to happen, Cardiac.
 

Reddog

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If this guy turns out another successful top 5 D I will never sweat the possible departure of a D coordinator again because it will mean that it is all about the players. I will be curious to see how the players react to someone with so little coaching experience.
 

Cardiac

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The expression "Bet Your Bottom Dollar"...in other words...this is going to happen (Bettcher's promotion to DC) and a theory as to the reasons why it is going to happen, Cardiac.

Gotcha, thanks.

As many have stated in various "DC" threads I'm underwhelmed with the Bettcher choice but BA has earned my trust and faith. Your OP also helps ease some of my concerns.
 

NeverSayDieFan

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At this point...

this mgmt. team has earned my trust. Do I believe they are incapable of error? Certainly NOT! But I am convinced that when it comes to winning they're "ALL-IN". At many points in my 47" year Cardinal fandom history I could not honestly say that.

GOOD STUFF, my friend.

MARK IN SC :)

Where its cold but I don't need a shovel!

P.S. "Bottom Dollar"...VERY CLEVER!
 

cardpa

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this mgmt. team has earned my trust. Do I believe they are incapable of error? Certainly NOT! But I am convinced that when it comes to winning they're "ALL-IN". At many points in my 47" year Cardinal fandom history I could not honestly say that.

GOOD STUFF, my friend.

MARK IN SC :)

Where its cold but I don't need a shovel!

P.S. "Bottom Dollar"...VERY CLEVER!

Could not agree more as I have also followed this team for 47 years and finally there seems to be a structure in place that actually knows what it is doing and is trying to better the team.

In 14 months I will be retiring to the Bluffton area so I am looking forward to not dealing with snow any more. Golf courses galore, can't wait!
 

BillsCarnage

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So, with many signs pointing to Bettcher, why haven't they made the announcement? There's not a moratorium on this kind of announcement during the SB weeks is there??

Might they also be looking at plucking some assistants from the SB teams too?

I too am curious to hear Bettcher talk D, if he is going to be the DC. That being said loyalty can be an extremely sharp double edged sword in the NFL.
 
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Mitch

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Thought Re: Bettcher's Presser

As you know I have been watching Bettcher's appointment as the new defensive coordinator unfold with a mixture of fascination and skepticism. It certainly isn't every day that a 36 year old relative newbie to the NFL gets appointed to such an important position, particularly when the head coach takes care of the offense.

When a legend like Dick LeBeau is being talked about in connection with the defense---in whatever capacity---it made this hire all the more of a stunning juxtaposition.

What I don't know for sure is whether BA ever offered LeBeau the DC position. It seems that from the get-go BA's interest in LeBeau was strictly as a defensive overseer/advisor, given LeBeau's age and BA's affinity for Bettcher.

What I also don't know is whether or not LeBeau would have taken the DC job if it was indeed offered to him. It may have been a moot point all along if LeBeau was adamant about staying close enough to Ohio so he could be with his wife more frequently.

Regardless---what I do sense is that Bettcher may actually be better off without having LeBeau on the staff. The reason is that the players likely would have gravitated to the charismatic and venerable coach---it would be akin to a 36 year old college basketball coach having John Wooden on his staff. I mean who are the players going to listen to during the timeouts?

What I liked about BA's remarks:

* "It's not hard to spot shooting stars."

* "What made Bettcher stand out is his command of the room."

* "When I got the Cardinals' job Robert Mathis texted me. He was pi---ed that I was taking Bettcher with me. He said Bettcher helped him be a better player."

* "We are going to rebuild this defense to make it better and faster."

What I liked about Bettcher's remarks:

* "When Todd Bowles first addressed the coaches in AZ he said that there already was a standard for excellent defense in Arizona and that it was our jobs to not only maintain that standard but to raise the bar. And that's what I intend to do. i intend to keep raising the bar."

* "This isn't about me---it's about the Arizona Cardinals' defense and doing things, as BA always says, the Cardinal Way."

* "Defense is about dictating or being dictated to and we intend to dictate."

* "I plan to keep the philosophy of this defense just the way it's been."

I think that Bettcher's chances of achieving immediate success will be greater if Larry Foote is re-signed as a player or coach. Foote's knowledge of this defense and all of its nuances is invaluable. And even though I think adding Bob Sanders as linebackers coach is a very good hire and fit, I think that the most important person to keep in the room is Larry Foote.

I am impressed with Bettcher's attitude and his articulation. He's going to need a growing curve, as anyone in a new job does. But BA went for the coach he feels he can trust the most, and more often than not that is the best choice.
 
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b8rtm8nn

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I thought Bettcher was terrible on camera today, so he should be an excellent DC.
 

Snakester

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From a football stand point it looks like a stupid hire. Did he retain all the knowledge Bowles must have given him. Is he a fast learner who knows. BA has us winning so he can pretty much call any shot that he sees fit. I just hope it's a smart hire and not one that will bite our defense in the butt this year.
 

BullheadCardFan

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Bettcher, who has been part of the halftime adjustments Bowles made so successfully, has also shown a lot to the defensive players in the past.

“If you know what you’re doing and I can respect your football mind, no matter how old you are, it’s all about your football mind,” Pro Bowl defensive end Calais Campbell said. “I know ‘Bettch’ has a great football mind.”

It’s the way Bettcher already has shown he can command the room with players that got Arians’ attention.

“He’s passionate, he knows ‘X’s and ‘O’s, he cares about his players, he relates well,” linebacker Lorenzo Alexander said. “His biggest attribute, like Todd, is he’s not about being right, he’s about getting it right. He fits the scheme to his players. Not the other way around.”

Bettcher, who has been in the booth during games with the Cardinals, said he will likely come down to the sideline for games – like Bowles – although nothing about how the staff will operate as newly constructed has been finalized.
http://www.azcardinals.com/news-and...nt-As-DC/b44e1322-f3ea-4a04-a71f-d2c7f3f32199
 
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b8rtm8nn

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Really? How come? I thought he was poised and articulate.

Nah - I felt he struggled, he kind of knew what he wanted to say but it wasn't smooth and when he did say something well, it was a cliche that he was comfortable with. Nothing terrible, lack of practice mostly, I just remember how underwhelmed we were with Bowles on camera and I'm hoping the trend continues :)
 

b8rtm8nn

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Nah - I felt he struggled, he kind of knew what he wanted to say but it wasn't smooth and when he did say something well, it was a cliche that he was comfortable with. Nothing terrible, lack of practice mostly, I just remember how underwhelmed we were with Bowles on camera and I'm hoping the trend continues :)

Here he is with just two guys, much smaller audience, more casual - says the same things as the presser, but much more comfortable and fluid.

http://www.azcardinals.com/videos/v...Bettcher/e210d171-6432-4d15-bee3-905c7a0e99ca
 
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Mitch

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Here he is with just two guys, much smaller audience, more casual - says the same things as the presser, but much more comfortable and fluid.

http://www.azcardinals.com/videos/v...Bettcher/e210d171-6432-4d15-bee3-905c7a0e99ca

Hey thanks for sharing this b8rt!

I was impressed with his first presser---I like they way this guy thinks and talks. BA has a great deal invested in him. It should be interesting to see just how effective Bettcher is. As the OLB coach, it will also be very interesting to see what additions are made at that position with Bettcher now as coordinator.
 
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