Are the Commanders making a mistake raising ticket prices for 2026?

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The Washington Commanders are raising ticket prices.

Beginning in the 2026 NFL season, Commanders fans will be required to pay more to attend Commanders games. Nicki Jhabvala broke the news locally that "Despite a disappointing season, the Commanders are raising some season-ticket prices for 2026 by an average of approximately 10%. Prices for the upper bowl, which accounts for nearly a quarter of their season tickets, will stay flat."

The Commanders probably reason that if they are going to pay a large sum of money for the new stadium in the city of Washington, they should get some of that back from the fan base by raising ticket prices. The other side of the coin is: when will NFL fans put their foot down and say, "Enough of this?" That is, so often the typical fan says, "How much?" The owners thus simply raise prices time and time again.

This is not the NFL of my childhood. NFL owners no longer need ticket revenue nearly as much as they once did, so they are less dependent on it. Television revenue is exorbitant, with contracts from Fox, CBS, ESPN, and Amazon Prime Video. Now, even Netflix is paying for the NFL.

But the vast majority of fans will continue to empty their pockets, never stopping to think that car dealerships will bring down prices if consumers refuse to pay the current asking price — same thing for homeowners. Needing to make a sale, the price is reduced when potential buyers refuse the asking price. In that sense, the consumers can influence ticket prices, but rarely care enough to do so.

Another factor to consider is how run-down the current Northwest Stadium was and how it needed a serious facelift. Remember, former owner Daniel Snyder, in his last years of ownership, did not invest the necessary funds in stadium and team facility upgrades and maintenance. Harris certainly saw the need and has responded accordingly, with stadium maintenance and improvements, as well as updates to the Ashburn facility.

Then there is the fact that the Commanders lose a home game in 2026, playing a ninth home game in an NFL international location yet to be named. Yet, season ticket holders are being told they will pay more next season, though they will have one less game. It will be interesting to hear the team's response to these related questions.

One thing that is certain...buying an NFL franchise for $6 billion is awfully expensive for an ownership group.

This article originally appeared on Commanders Wire: Washington Commanders raising ticket prices for 2026

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