FALCONS UNVEIL NEW LOOK FOR 10th CAMPAIGN
September 24, 2003
http://www.falconsahl.com_
New Logo, Uniforms Revealed – New Web Site Launched
Springfield, MA – The Springfield Falcons unveiled a new primary logo and jerseys in front of a jam-packed crowd in the theater of the Basketball Hall of Fame on Wednesday evening. The Falcons also launched a newly designed web site on Wednesday night.
The Falcons new logo was unveiled during the highly-attended event at the Hall of Fame by Springfield Pro Hockey, LLC-partner Lyman Wood. Falcons forwards Trevor Gillies and Martin Podlesak then emerged from back stage to model the new jerseys for the crowd.
The new primary logo features an aggressive Falcon in flight with a hockey stick in its claws. The bird is shown from a profile and is comprised of the colors of nordic blue, grey, sunflower yellow, and red. The Falcon is in the foreground of a black shield and below a jagged, white “Springfield Falcons” moniker. The emblem was designed by Frank Carter who also created the original Falcons logo in 1994 as well as the 10th anniversary logo unveiled in May that will function as the team’s secondary mark this season.
The new logo will serve as the crest in the Falcons’ new jerseys. The sweaters have a classic hockey look with striping at the bottoms and lace-up collars. Both the home-black and road-white jerseys include sunflower yellow claw artwork toward the end of the sleeves.
The new web site was designed by Ashton Services, a Springfield Internet and software company. Ashton Services has designed and hosted each previous edition of falconsahl.com. The new site has an attractive new look which includes banner artwork currently featuring forwards Frank Banham, Jeff Taffe, and Jason Jaspers.
The club’s new web site contains the latest Falcons’ news, game recaps, and information on upcoming promotions. New features include downloadable Falcons’ wallpaper as well as a photo gallery. Fans will be able to vote their favorite players of Falcons’ history to The Republican 10th Anniversary Team. They will also be able to catch up on the happenings of their favorite Springfield players of the past on the Dream Catcher’s “Where Are They Now?” page.
For the first time, fans are able to order Falcons’
season tickets, flex packs, and group tickets online. Fans can also order individual game tickets through a link to Ticketmaster. Falcons merchandise is available through the team’s online store. Falcons fans can also sign up to receive team media releases, game recaps, and information on upcoming promotions via email.
Wednesday’s event began with a visual presentation by Springfield Civic Center general manager Stuart Hurwitz which gave fans a detailed look at renovation plans for the arena. Falcons president/general manager Bruce Landon then addressed the crowd on several issues including the promise of this season’s squad. Springfield
head coach Marty McSorley, fresh off a cross-country flight, arrived in time to speak regarding the upcoming season and field questions from the audience.
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