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PLANO, Texas - Frito-Lay Inc. says it will sell a new lineup of tortilla chips with fewer than half the carbohydrates in the company's regular chips.
The company said Wednesday that the new Doritos Edge and Tostitos Edge chips would be on grocery shelves across the country in May. The low-carb Doritos are being tested in Phoenix.
Frito-Lay, a Plano-based unit of PepsiCo, is joining the glut of restaurants and food manufacturers rushing to meet demand spurred by the low-carbohydrate diet fad.
Hardee's and Carl's Jr. fast-food chains are launching a bunless, lettuce-wrapped burger with fewer carbohydrates, and Subway is advertising low-carb sandwiches. A variety of low-carb products have sprung up in supermarkets.
Frito-Lay said it would use soy proteins and fiber in its new chips. It expects the chips will create incremental sales increases.
The snack maker, whose products have long been criticized by nutritionists, has recently rolled out chips with less fat or no fat, and it announced last year it would remove transfats from all its chips.
Originally posted by Brevity C'mon you can do it! Don't give up now! You're almost there!
Have you changed your mind yet?
Yeah, because when I looked at the scale today, I was down 4 Lbs from a week ago. I fell of the Atkins wagon and have been just working out like a mofo and eating less.
Originally posted by Ryanwb I fell of the Atkins wagon and have been just working out like a mofo and eating less.
Everyone can debate all these other diet ideas if they want, but you are using the Brevity plan. I think that is the prob with most of us...too much eatee...too little workee.
I have restricted myself to one serving per meal (reasonable size) and I am now working out 3-4 times a week. Seems to be ok so far. At least I feel better.
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