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Why would it? This add was meant for a Mexican audience and was not televised here in the states. If its coming from Michelle Malkin & friends then I can see why all the rage. Her website is nothing more than place she can hate on a daily basis.
If you look at the ad in context, all it means is :
In an Absolut ( PERFECT) world, we (Mexico) would still own that part of the country. It isn't inciting anything.
Here is my version of an Absolut ad made in the US:
( be open about to this and i don't mean it in bad taste)
In an Absolut world....
Picture the New York skyline and the twin towers standing in all its glory.
Point of the add?
When you drink Absolut Vodka , all the world around becomes perfect.
Michelle Malkin is a blowhard. Are we going to start monitoring all commercials from other countries now? She needs to get a life.
__________________
If your sword's too short, add to its length by taking one step forward.
Where nationalism and racism is only wrong for white Americans.
What a well thought out post, thank you for this great contribution. So, lefties disapprove of nationalism for white Americans, huh? Seriously, you're saying that we're anti American pride? That's a ridiculous thing to say. As one of these lefties that you've so eloquently vilified I'd like to go on record as saying that racism is wrong for everyone, not just us white folks.
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RIP King of Cards
Tim Minnick 9/12/1972-3/4/2007
You'll be missed.
Where nationalism and racism is only wrong for white Americans.
you make no sense...its a fReaking ad in a foreign country for freaking vodka. If you are going to extrapilate your lame deduction out of that ad, then you have issues...
__________________ Goin' "Double Maverick!"
Last edited by LoyaltyisaCurse; April 6th, 2008 at 11:06 PM.
Would the ad be politically correct here if it had all of Mexico belonging to the United States? The All-Mexico movement was pretty popular in the United States at the end of the war... I can imagine the backlash from Mexico and Mexicans in the US.
I just think that the ad is tasteless, just like my version of the ad would be.
Would the ad be politically correct here if it had all of Mexico belonging to the United States? The All-Mexico movement was pretty popular in the United States at the end of the war... I can imagine the backlash from Mexico and Mexicans in the US.
I just think that the ad is tasteless, just like my version of the ad would be.
The difference is that the old map depicted in that ad represented what was part of Mexico once upon a time. The other subtle point you don't see is that that map represents the feelings of a lot of people in Mexico. Considering the rhetoric they hear from us and the illegal immigrant bashing, the ad is kind of like
finding solace in knowing it was once theirs. The ad is basically telling them :
Drink Absolut and find comfort in a perfect world.
Its just an ad for god's sake.
__________________
If your sword's too short, add to its length by taking one step forward.
Strike anyone odd that the ad, to be run only in Mexico has an English language banner, while the map legend is in Spanish? Ah those quirky ad agencies.
Swedish booze maker, uses a multi national ad agency to simultaneously piss off and /or put a smile on the face of 2 cultures at odds.
TBWA is positioned as the "alternative" network with the Omnicom group, with a reputation for quirky or "disruptive" work. The youngest of the group's three global networks, TBWA expanded rapidly in the final years of the 1990s to become a worthy partner to BBDO and DDB. The two key developments in the growth of TBWA were its merger in the US with Chiat Day and in Europe with Anglo-French network GGT BDDP. Advertising Age estimated revenues of $1.1bn in 2006, making TBWA the #6 agency network worldwide. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Quote:
Los Angeles Times
Absolut vodka ad stirs a U.S.-Mexico debate
Some in the north take offense at the depiction of an old border.
By Deborah Bonello and Reed Johnson, Special to The Times
April 5, 2008
MEXICO CITY -- The latest advertising campaign in Mexico from Swedish vodka maker Absolut seemed to push all the right buttons south of the U.S. border, but it ruffled a few feathers in El Norte.
As word of the campaign spread across the border, primarily via the Internet, some in the United States began giving the campaign a much more hostile reception.
The colorful ad, created by the Teran\TBWA agency and the vodka maker, is a sight gag depicting what a map of North America might look like "In an Absolut world," i.e., a perfect one.
It shows the Mexican border extending, very roughly, to its position during the 1800s before the Mexican-American War.
At that time, California as we now know it was part of Mexican territory and known as Alta California. Those territories eventually became U.S. property after the voluntary annexation of Texas and, later, the Treaty of Guadalupe Hidalgo.
Jeffrey Moran, a spokesman for Absolut in New York, said Friday that the company had received numerous complaints about the ad, which won't be running in the United States. The ads ran for about two months in Mexico and had been scheduled to end this week.
Moran acknowledged that the ad had inflamed the already heated immigration debate and that the campaign had been accused of being anti-American, which he said was "never the intention of Absolut."
"This ad certainly has nothing to do with immigration issues or anti-Mexican sentiments," Moran said. "It's based on a historical perspective on what Mexico was once. That's all."
A Friday post about the campaign on The Times' La Plaza blog generated hundreds of responses, both positive and negative, about the campaign.
Many readers who posted comments said they found the ad offensive and planned to boycott Absolut.
But others, who liked the ad, indicated they would make a point of buying the vodka.
Some advertising directors commended the ad's creativity but agreed that it would play better in Puebla than Peoria.
"I think the Absolut ad campaign is terrific. For Mexican eyes only, that is," said Manny Gonzalez, vice president and managing director of Hill Holliday Hispanic/abece, a Miami-based ad agency specializing in the Latino market.
"This advertising basically taps into a very painful episode of Mexico's history, so the cultural code for understanding that [for Mexicans] is 'We were robbed,' " said Eduardo Caccia, vice president of Mindcode, a Mexico City advertising consultancy. "For the U.S. it's different. The understanding for that episode is 'We bought some land. We made a deal.' The same event, but with different meanings."
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