I'm not BIM, but I did stay at a Holiday Inn Express last night.
http://www.writersblock.ca/tips/monthtip/tipsep99a.htm
Affect and effect are two words that are commonly confused.
"Affect" is usually a verb meaning "to influence".
- The drug did not affect the disease.
"Effect" is usually a noun meaning "result".
- The drug has many adverse side effects.
"Effect" can also be used as a verb meaning "to bring about".
- The present government effected many positive changes.