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The truth about Arizona sports and fan support

Posted October 11th, 2007 at 10:56 AM by Gaddabout
There are about 6.5 million people in Arizona, and approximately 4 million of them live in Maricopa County, which encompasses the Phoenix Metro area.

If Phoenix is like the rest of America, about 25 percent or 1 million people are serious sports fans who regularly spend money on sporting events.

Half of those residents moved here after 1990, so if numbers remain static, only half of those 1 million fans or 500,000 people have a significant relationship to the Valley or emotional ties to the local sports teams.

That means the Suns, D-Backs, Cardinals, Coyotes, ASU football, ASU basketball, the Mercury, the Rattlers, and high school programs are competing for the vast economic demographics of about 500,000 people.

It also means when the D-Backs are competing in the NLCS and selling tickets that average $90 a seat (a good deal more than the Rockies sell their seats), they are restricting the potential number of buyers to a very small number. This is for games leading into a weekend in which Arizona State is expecting up to 65,000 for their home game against Washington and the Cardinals are expecting between 55,000 and 60,000 for their home game against Carolina.

So why haven't the D-Backs sold out their 50,000-seat arena for their playoff match against the Rockies? It doesn't take a brilliant mind to figure it out: Phoenix is the most over-saturated sports market in the country.

If you like, you can also add the lack of history argument, as well: the D-Backs weren't around until 1998, won a championship in 2001, and simply do not have the long-term ties to the community the Suns do.
Total Comments 1


Mike Olbinski's Avatar
Good blog, I agree...I try to explain that to people and it's hard for them to understand.

The Suns have been here for so long, and have such a history that people will always go to see them.

It will just take the Dbacks a bit more time.
Posted October 12th, 2007 at 11:43 AM by Mike Olbinski Mike Olbinski is offline
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