Pretty smart ad. They're using the story arc format (Folgers?) like the cougar and the hunk sharing coffee in a mini serial soap opera. The last we saw of the Dilly King he was leading his villagers to war after running out of Bud Light. WTH dude? You had a wizard that made BL out of anything. Hell, he could have made you pee BL. Anyway, what comes next? I say they halt mid-charge and get into an inane debate of how much BL an American Swallow can carry to England.