AMC cuts ticket price for morning movies to $5 on some days Erica Sagon The Arizona Republic Jul. 14, 2006 12:00 AM AMC Theatres has lowered the price of a movie ticket to $5 for shows before noon on Fridays, Saturdays, Sundays and holidays in the Valley. The Kansas City, Mo.-based company said it plans to add more morning movie times to its seven theaters in the Valley, as part of today's rollout of A.M.Cinema. Previously, Phoenix moviegoers paid $7, the matinee price, to see morning shows. The new rate applies to adults, seniors and children. In some cases, AMC's new rate undercuts the morning movie price at Scottsdale-based Harkins Theatres, which charges adults $4.50 to $7.50, depending on the location, for all movies before 6 p.m. AMC first tested A.M.Cinema in three markets before extending it to 300 theaters nationwide.